Role OverviewHe/ She will support the development and delivery of strategic partnerships and IP‑led activations that drive visitation, engagement, and vibrancy across Resorts World Sentosa, with a focus on sports, esports, and youth‑driven audiences.
Key ResponsibilitiesSupport the identification and development of strategic partners, including IP owners, media, lifestyle, sports and esports brands and events, aligned with RWS’s visitation and engagement objectives.Manage day‑to‑day relationships with assigned partners to deliver events and activations that drive footfall, on‑site spend, and visibility of resort offerings.Work with partners to plan and execute aligned campaign narratives and programming, leveraging IP collaborations to grow local and regional brand awareness for RWS.Collaborate closely with internal stakeholders across Marketing, Event Business Development, Entertainment, Retail, F&B, and Operations to support end‑to‑end event execution.Project manage joint marketing initiatives, co‑branded content, and partner‑led events across digital, on‑site, and partner channels, ensuring alignment with resort‑wide campaigns and peak periods.Support tracking and reporting of activation performance, including attendance, engagement, partner outcomes, and incremental spend from sports and esports initiatives.Contribute to partnership proposals, pitch decks, and event concepts tailored to sports, esports, and youth audiences.Coordinate administrative and operational aspects of partnerships, including timelines, deliverables, and contracting support, working with Legal and Finance teams.Support the Partnerships team in achieving assigned KPIs related to event attendance, activation effectiveness, and campaign delivery.Support the Partnerships team in achieving assigned KPIs related to event attendance, activation effectiveness, and campaign delivery.
Job Requirements: At least a Bachelor’s degree in Marketing, Communications, Business, or a related field.At least 3-5 years of relevant experience in partnerships, brand marketing, events, sports, esports, or entertainment‑related roles, preferably within hospitality, lifestyle, media, or large‑scale event environments.Proven ability to manage external partners and multiple stakeholders, delivering activations, events, or campaigns end‑to‑end.Strong understanding of IP‑led collaborations and joint marketing models, including co‑branded and partner‑driven initiatives.Experience working cross‑functionally with marketing, operations, commercial, creative, Legal, and Finance teams.Solid project management skills, with the ability to manage timelines, budgets, and competing priorities.Comfortable with performance tracking and reporting, including metrics such as attendance, engagement, and incremental spend.Prior exposure to sports, esports, or large‑scale consumer lifestyle events is highly preferred.