Business Development Specialist (Education)We are seeking a Business Development Specialist to drive customer acquisition and brand promotion in the Singapore market. Your main focus will be on developing business partnerships and expanding our presence in international schools, local schools, preschools, and community centers.
Job scopePlan and execute offline customer acquisition initiatives, including shopping mall activations, exhibitions, and channel partnershipsIdentify, develop, and manage partnerships with offline channels (e.g. malls, playgrounds, community spaces) to drive lead generationOwn end-to-end event operations, including setup, on-site execution, and post-event performance trackingAllocate and manage part-time sales teams, ensuring on-ground execution quality and lead conversion effectivenessMonitor and analyse event performance (e.g. leads, conversion rates, ROI), and continuously optimise acquisition strategiesCollaborate with internal teams (marketing, sales) to align on campaign messaging, customer journey, and conversion funnelEnsure monthly lead generation targets are met through effective planning and resource allocation
Job requirementsBachelor's degree or above, with over 1 year of working experience in business cooperation, marketing, and sales; Bilingual in Chinese and English preferred;Prefer someone who has strong resources to link up to an international school, Local schools, preschools, and communityKnowledge of overseas Chinese communities is a plus; with experience in education and training / Chinese media/e-commerce platform being desirable.Strong learning ability, excellent communication ability, critical thinking, and summarization abilitiesHighly self-motivated with strong project implementation and planning skills. Goal-oriented, able to achieve task objectives under pressure within set timeframesPrior experience with overseas Chinese community resources is advantageousProficient in Microsoft Office and CRM tools
Job detailsFixed compensation: SGD 3,500Variable compensation: SGD 1,500