We are seeking a proactive and results-driven Marketing Executive to drive brand awareness, lead generation, and student enrolment growth. The role focuses on managing digital channels, executing campaigns, producing engaging content, optimizing marketing performance across both online and offline platforms, and supporting partnership development to expand outreach and enrolment opportunities.
Job Responsibilities:Manage and grow engagement across digital platforms, including WhatsApp, Facebook, Instagram, and Xiaohongshu (XHS), while ensuring timely responses and accurate CRM trackingPlan and execute a monthly content calendar, including direction for photography, videography, and graphic design for social media, campaigns, and educational materialsPlan, execute, and optimize paid advertising campaigns on Google and Meta (Facebook/Instagram), monitoring performance metrics such as cost per lead, conversion rates, and ROIIdentify and develop new lead generation channels through partnerships with schools, childcare centres, and community organisations, including outreach and collaboration effortsSupport business development initiatives through networking, cold outreach, and partnership engagement to drive enquiries and enrolmentsLiaise with external marketing agencies (if engaged), providing clear briefs, creative direction, and feedback to ensure alignment with brand and campaign objectivesCollaborate with the team based in China region on website content development, localization, updates, and quality assuranceSource and manage vendors for printed marketing materials (e.g., flyers, banners, brochures), including quotations, timelines, and delivery coordinationPlan and support marketing events such as open houses, roadshows, school fairs, and workshops, including coordination of logistics and promotional materialsWork with partners and external stakeholders to co-organise events and expand outreach opportunitiesEnsure consistent brand messaging across all channels and develop campaigns aligned with enrolment cycles and key periodsTrack and analyse performance across all marketing channels, including partnerships and events, and prepare regular reports on leads, conversions, and ROIMaintain an organised lead database and ensure proper follow-up processes to maximise conversion Monitor competitors and market trends, and recommend improvements based on data insights
RequirementsDiploma or Degree in Marketing, Communications, Business, or related field2–3 years of relevant marketing experience (education industry experience is an advantage)Strong understanding of digital marketing channels and social media platformsExperience managing Meta Ads and Google Ads preferredFamiliarity with content creation tools (e.g., Canva, CapCut, Adobe tools) is a plusStrong project management and organizational skillsGood written and verbal communication skills in English (Chinese is an advantage for XHS content)Self-driven, hands-on, and able to work independently