Key Responsibilities
Administrative / OperationalManage the process of projects including resourcing with PMs, as well as submission processes.Drive and review plans to ensure work is delivered on time, and according to standard.Anticipate roadblocks and adjust timelines / plans accordingly with minimal supervision.
Business AcumenUnderstand scoping of work, mapping of resource requirements and budgets.Implement work processes to ensure smooth executions and delivery of costed scope of work
Client ManagementDay-to-day client management, maintaining regular contact with the client to ensure communication flows effectivelyManage general internal and external communication amongst working team and clientsClear understanding and decoding of client feedback and responses required
StrategyUnderstand strategic requirements to assist / provide support to strategy team from general to deep dive desktop research (e.g competitive or industry landscape research, market nuances, audience insights).Possess general strategic understanding of overall campaign planning.Informed of what’s happening in the client’s industry / business.Basic understanding of social / digital platforms, channels, formats, and trends and how these can be developed as part of integrated campaigns.
CreativeUnderstand client and creative needs.Aware of and appreciate effective and bold creative work.Review basic creative work against clients ask to determine if brief has been met.
People ManagementFind solutions to mid-level problems.Day-to-day team management on campaign delivery.Clear on professional code of conduct within the Agency regulations, policy and culture.
Job Specifications
1. Knowledge and Experiences RequiredMinimum 1-3 years’ experience in the advertising industryUnderstanding of the overall business operations, needs, challenges and objectives
2. Skills RequiredPlanning and organizational skillsCommunication and interpersonal skillsTime managementResourcefulnessDetail-orientedAbility to work effectively in a teamCommercial awareness
The above statements describe the general nature and level of work being performed in this job. They are not intended to be an exhaustive list of all duties, and indeed additional responsibilities may be assigned, as required, by management.
3. AttributesCommitted– whatever it takes attitudeTeam playerPro-activeReliable with positive attitudeHungry for more – driving / strivingPassionateExhilarated by change –pushing and thinking about what’s nextEasy to engage with and engages with others as wellOpen to feedback and acts on it accordingly and quicklyDisruptive in their thinking and approach to problem solving
The above statements describe the general attitude and attributes every employee of TBWA\ need to aspire to. Although you may not be evaluated against these attributes, you are expected to adhere to them during your time with TBWA\.
We're looking for someone who bridges creative execution and operational excellence. Someone who thinks like a strategist about systems, clients, and workflows, but isn't afraid to roll up their sleeves and optimize day-to-day operations. You'll own always-on content development, manage content creators, propose solutions to fit our budget constraints, and continuously evolve how we work using AI. If you're curious, adaptable, and driven by impact—not just tasks, this is for you.
Key ResponsibilitiesStrategic Operations & System DesignDesign and evolve end-to-end content production workflows that scale efficiently across multiple client brandsBuild systems and processes that reduce friction, improve predictability, and enable flexibility when client needs shiftDefine proposal assessment frameworks; parter with brand management teams to scope projects accurately and allocate resources strategicallyContinuously measure and improve KPIs around turnaround time, quality, cost per output and team utilisation
AI Integration & InnovationSupports the Head of Innovation in rolling out the agency’s AI strategy to identify where AI adds most valuePartner AI product and innovation manager to build business cases and implement solutions for clientsPioneer new ways of working that combine human creativity with AI capabilityLead AI-enabled content operations
Always-On Content Strategy & ExecutionDesign and own content workflows for multiple clients and accounts simultaneouslyPropose and implement content workflow that balance always-on cadenceAnticipate risks early and proactively solve problems
Cross-Functional Influence & Finance OwnershipWork closely with cross discipline teams to understand client needs and align operations accordinglyDesign tiered service models and rate cards towards an efficiency-based modelPartner with leadership team on pricing strategy, client profitability analysis and growth opportunities in content and AI services
Team Leadership & Capability BuildingLead and develop a growing team of content specialists, shooters, editorsSet talent standards and build a culture of excellence and ownershipMentor team members on operational thinking and AI integration; build capability for autonomous decision makingAssess team capacity and growth needs that is aligned with the agency’s strategyDefine and maintain quality standards, delivery timelines and brand consistency across content output
What are we looking for?Strategic operations leadership: You think in systems, data, and financial impact. You can set strategy, build teams, and execute with accountability.Financial acumen: You're comfortable with numbers, pricing strategy, capacity planning, and margin optimizationContent production expertise: You have deep knowledge of content workflows, production management, and quality standardsTeam leadership: You've built and led teams; you know how to recruit, develop talent, and create accountabilityAI strategy & integration: You understand where AI drives value in content production; you can build a roadmap and lead implementationProposal & scoping mastery: You can assess complex client needs, recommend service models, and allocate resources strategicallyCross-functional influence: You communicate clearly with creative, account, and strategy teams; you can influence without authority
Success MeasuresAbility to build scalable systems under constraintsTeam multiplier effect focused on quality and outcome of what the team producesAI as operational leverage and adoption internally and externallyFinancial accountability to drive measurable business impact
Why This Role MattersContent production is one of the key driving function in modern agencies. You’ll be part of the team that builds and transform it into a productive and innovative offering. And you’ll do it by reimagining how AI and operations work together.This is a role for a strategic leader who wants to build something that compounds. Efficient systems, capable teams, and a new way of working that shifts the entire agency forward.
Job Specifications1. Knowledge and Experiences Required8–12 years of experience in integrated agency, content operations, or digital delivery environments.Proven experience leading high-volume, multi-stream content ecosystems across digital, social and BTL touchpoints.Strong understanding of end-to-end production processes across formats (video, static, web, experiential).Demonstrated ability to design and scale content workflows and operational systems across multiple accounts.Experience managing complex, always-on content programmes with multiple stakeholders and dependencies.Strong commercial acumen, including experience in scoping, pricing models, resource planning and profitability management.Familiarity with content platforms, automation tools, and AI-driven workflows, with practical application in production or operations.Experience leading teams and developing capability within content or production functions.
2. Skills RequiredStrong operational leadership with the ability to design, implement and optimise scalable workflowsConfident in driving delivery across multiple workstreams with high levels of complexityExcellent stakeholder management, with the ability to influence senior clients and internal leadsClear and structured communicator, able to articulate trade-offs, risks and recommendations effectivelyStrong commercial and financial thinking, with the ability to balance quality, speed and costAbility to integrate AI and automation into workflows to improve efficiency and outputHigh level of problem-solving ability, with a focus on practical and scalable solutions
3. AttributesStrategic and systems-oriented thinker, with strong execution disciplineCalm and decisive under pressure, able to navigate ambiguity and competing prioritiesHigh ownership mindset, accountable for both delivery and outcomesCollaborative leader who builds trust and drives alignment across teamsDetail-oriented with a strong focus on quality, consistency and operational rigourProactive and improvement-driven, constantly identifying opportunities to optimise ways of workingCommitted to developing teams and building long-term capability within the agency
Position OverviewWe are looking for a dynamic Social Media Manager to support social media strategy and content development.
This contract role combines strategic planning, hands-on content creation, agency liaison and stakeholder management with the objective of growing our social media presence and reaching and engaging new audiences across existing and new platforms.
The successful candidate will provide support for all social media activities, ensuring content is timely, engaging and effective whilst staying ahead of digital trends and platform best practices.
Key ResponsibilitiesChannel Strategy and DevelopmentDevelop comprehensive social media content calendars that align with business objectives and messaging, planning content themes, messaging, and posting schedules across multiple platforms to ensure consistent brand presence and audience engagement.Conduct market research and peer analysis to identify content opportunities and brand positioning and persona across social platforms including Facebook, Instagram and TikTokContribute to the development of a comprehensive TikTok Playbook covering content scheduling, tone of voice, community management guidelines, and posting protocols
Content Creation and Production ManagementLead and execute in-house content creation including photography, videography, graphic design, and copywriting while coordinating with internal resources and talent to facilitate high-quality production.Oversee end-to-end content production timelines for all branded content, ensuring all deliverables are completed and published according to plan while meeting brand standards and strategic objectives.Build an always-available content bank with diverse, engaging materials for current and future social platforms.
Creative Agency LiaisonCollaborate closely with creative agencies to plan, coordinate, and execute photo and video shoots when external expertise is required.Manage agency relationships and facilitate communication between internal teams and external partners, briefing creative teams on project requirements and managing shoot logistics.Determine optimal allocation between in-house and external production based on project scope, requirements, and budget considerations.
Trend Monitoring and Performance AnalysisContinuously monitor social media platforms and digital marketing landscape to identify emerging trends, viral content opportunities, and platform algorithm changesSupport the evaluation of trend relevance and assist in recommending strategic adoption to maximise engagement and reach.Monitor social media metrics and content performance across all platforms, compilingregular reports analysing engagement rates, reach, impressions, and other key performance indicators.Provide actionable insights and recommendations for content optimisation and strategy refinement, informing both in-house production decisions and external agency briefs.
Required Qualifications Experience and Skills4–6 years of relevant experience in social media / digital marketing, with campaign management experience and hands-on content creation including photography, videography, or graphic designStrong understanding of major social media platforms, particularly TikTok, and their unique characteristicsExperience in building a strong social presence from the ground up and capturing attention in competitive digital spacesExcellent organisational and time management skills with demonstrated ability to support multiple projects simultaneouslyExperience supporting creative agencies and managing external partnership coordinationUnderstanding of Government and Whole-of-Government (WOG) social media best practices, including compliance requirements, approval processes, and content guidelines for public sector communications with experience working within government social media frameworks and understanding of public sector communication protocols.
Technical ProficiencyProficiency in creating content using tools such as Canva, CapCut, or similar applications (provide samples)Experience with social media analytics tools and reporting platforms
Communication and CollaborationStrong communication skills and proven ability to collaborate effectively with diverse teamsExperience supporting the development of social media presence and understanding of competitive digital landscapesAbility to work independently whilst maintaining regular communication with internal teams and external partners
Preferred QualificationsBackground in marketing, communications, or related creative fieldExperience with content management systems and social media scheduling toolsKnowledge of current digital marketing trends and best practicesProject management certification or relevant professional qualificationsPortfolio demonstrating content creation capabilities across various formats
Contract DetailsThis is a contract position.The role requires someone who can work independently whilst maintaining regular communication with internal teams and external partners. Access to content creation equipment and software will be provided as needed.
We are seeking a meticulous, execution-focused individual to lead in-app content personalisation and multi-touchpoint content delivery for our client. This role bridges strategic content requirements with precise operational execution, managing client relationships independently and driving content excellence across an app serving large audience segments.You will own the foundation and ensure seamless personalisation through behavioral driven, audience segmentation, SAM rules, and touchpoint-agnostic content delivery. You'll also support campaign execution during peak periods and continuously optimise team workflows using AI tools.
Key ResponsibilitiesIn-App Content Personalisation & Delivery (Primary Focus)Own end-to-end delivery of in-app content across multiple audience segments and SAM rulesManage large, excel datasets tracking content variants, logic rules, audiences, and delivery schedulesWork with content strategists to translate content messaging into contextually appropriate in-app nudges, prompts, and notificationsUse AI tools to generate, refine, and quality-check in-app content variations at scale without removing hands-on accountabilityEnsure all in-app content meets quality standards, factual accuracy, and brand guidelines before deploymentCoordinate with offshore teams and internal teams to ensure timely content production and deliveryMonitor content performance and prepare insights for client review
Always-On & Multi-Touchpoint Content ExecutionSupport always-on and campaign content delivery across social and below-the-line touchpointsAdapt and localise assets for multi-touchpoint use while maintaining consistency and accuracyManage content calendars, timelines, and asset deliverables with precision and clarityCoordinate with creative teams and content strategists on content briefs, approvals, and deliveryFlag delays or risks early to internal teams and clients; communicate implications and mitigation plans clearly
Team Leadership & Workflow OptimisationOwn direct client relationship; manage communications with minimal internal supervisionProvide light-touch leadership to junior team members, focused on delivery standards and execution hygieneSet and maintain clear QC benchmarks and delivery expectationsIdentify workflow improvements (including AI-enabled efficiencies) without disrupting delivery stability
Job Specifications1. Knowledge and Experiences RequiredMin. 7 years’ experience in content operations, brand management, or high-volume digital delivery rolesDemonstrated experience managing large-scale, always-on content programmes where precision and speed are criticalAdvanced Excel capability — comfortable working with large datasets, formulas, logic rules, and version controlProven ability to deliver error-free content at pace in high-pressure, deadline-driven environmentsStrong client management skills, including confidence handling pushback, trade-offs, and delivery constraintsClear, direct communicator who can articulate risks, implications, and recommendations calmly and crediblyComfortable using AI tools as assistive systems, while remaining accountable for accuracy and outcomesExceptionally meticulous, detail-oriented, and process-drive
2. AttributesTeam player with a ‘hands-on’ approachResponsible, with a ‘Can do’, willing and positive attitude to be a support system for our clientsAbility to work under tight deadlines with multiple projectsAn ability to prioritise workload as well as an ability to pre-empt, identify and respond to problemsReliability, i.e. resilience, confidence, tenacity and maturityPersonal, enthusiastic and committed – capable of gaining trust and respect from colleaguesExperience working across the tourism, travel, luxury and/or automotive industry, an advantage
NOTE: This is not an accounting or accountant-related role. This is a role that involves day-to-day client management (Advertising).
RoleWe are on the lookout for an Account Manager (aka Brand Manager in TBWA) with experience managing big clients/accounts, especially government accounts. The most important thing we are looking for is someone who has a hungry mind that wants to try new things. Asks for forgiveness rather than for permission. This person would need to be able to collaborate with different stakeholders and teams and they must be self-starters – taking the initiative to lead, strategise and execute campaigns. This will require a high level of aptitude for working with strategy and creative teams, as well as direct relations with clients.
Key Responsibilities
Operations and BusinessDevelop, implement and manage mid size projects/campaigns independently with minor supervision from supervisors.Manage project delivery against timelines and budget.Responsible for the financial health of all projects, managing budges/scopes.Understand P&L and is involved in conversations on forecasting.Demonstrate ability to spot business development opportunities.
Client ManagementUnderstand clients’ needs and wants and is the trusted go-to person for junior clients on day-to-day requirements, issues and challenges.Manage general client expectations and resolves day-to-day project delivery issues.Know when matters needs to be flagged/escalated ahead of time to diffuse potential issues in consultation with supervisors.
StrategyUnderstand the client’s marketing needs/and brand strategy to be able support the strategy team or supervise junior support where necessary.Contribute general POV and input on strategy related topics and conversations.Understanding of industry trends and their impact on client and company’s businesses.
CreativeIdentify good and bad work (not just what the client wants) and provides POVs on how to elevate the creative work.Present and sell small-scale campaign ideas.Cognisant of recent award winning works/industry best practices.
DigitalGood understanding of platforms - latest digital and social platforms, channels and format.Basic knowledge around high-level social and digital trends.Basic understanding of structuring digital and social projects and teams.
People ManagementKey project contact with clients + integrated teams, engage the team to deliver the best output possible based on the brief.Manage and mentor BE/interns on brand management experience and capabilities.
Job Specifications
1. Knowledge and Experiences RequiredAt least 4-7 years relevant experience with a sound knowledge of print, digital and content production processes.Leadership experience in managing an account servicing team.Sound financial planning and budget management experience.
2. Skills RequiredExcellent communication skills.Excellent relationship management and presentation skills.The ability to multi-task and provide holistic leadership support across a range of clients.
3. AttributesTeam player with a ‘hands-on’ approach.Responsible, with a ‘Can do’, willing and positive attitude to be a support system for our clients.Ability to work under tight deadlines with multiple projects.An ability to prioritise workload as well as an ability to pre-empt, identify and respond to problems.Reliability, i.e. resilience, confidence, tenacity and maturity.Personal, enthusiastic and committed – capable of gaining trust and respect from colleagues.Experience working across the tourism, travel, luxury and/or automotive industry, an advantage.
Responsibilities:
Administrative / OperationalRisk management of projects in execution and delivery phasesAnticipate potential issues and proactive in finding effective solutions, mitigations, or contingencies.Strong organisational skills and oversight of project and asset management, and finance tracking.
Business AcumenManage profitability of project costs against resource utilisation, able to provide solutions when required.Responsible for P&L - sustaining account growth, diversification and profitabilityConstantly and creatively looking for opportunities to grow the businessAware of how to be effective in SOWs, including for social and digital projects.
Client ManagementPro-active client development - drive business conversations to expand business/relationships and anticipate potential strategic & business issues and challengesEstablish strong partnership connections with mid to senior clients as the go to senior person for solutions and platform for transparency in raising off record ad-hoc issues.
StrategyGatekeeper for strategic input, ensuring work and creative briefs align with client objectivesForesee and solve strategic problems and challenges for clientsAct as an escalation point for the team in resolving issues. Supports the team in confidently navigating through problems.In-depth understanding of industry trends and their impact on client and company’s businessesIn-depth understanding of social / digital trends and best practices; know what works, how to incorporate these into projects and how to evaluate their effectiveness.
CreativePartner to the creative team, collaborate confidently, responsible for pushing and selling the best creative solution and quality of work to solve the clients business problemCognisant of recent award winning works/industry best practices especially relevant to the client industry
People ManagementLead effective cross functional interaction and create a conducive environment / culture for the team and clientSupervise, train, and manage performance of team membersProvide clear and nurturing feedback to reporting team.
LeadershipPositive influencing skills, building up your own brand.Demonstrate ability for creative problem solving in how they approach every task – whether that’s identifying a way to improve the internal process, or co-creating an inspiring way to sell in the work.
Knowledge RequiredAt least 7 years relevant experience with a sound knowledge of print, digital and content production processesLeadership experience in managing an account servicing teamSound financial planning and budget management experience
Skills RequiredExcellent communication skillsExcellent relationship management and presentationThe ability to multi-task and provide holistic leadership support across a range of clients
AttributesTeam player with a ‘hands-on’ approachResponsible, with a ‘Can do’, willing and positive attitude to be a support system for our clientsAbility to work under tight deadlines with multiple projectsAn ability to prioritise workload as well as an ability to pre-empt, identify and respond to problems Reliability, i.e. resilience, confidence, tenacity and maturityPersonal, enthusiastic and committed – capable of gaining trust and respect from colleaguesExperience working across the tourism, travel, luxury and/or automotive industry, an advantage
Key Responsibilities
Administrative / OperationalSupervise development and management of projects / campaigns.Troubleshoot and resolve issues in a timely manner.Strong organisational skills and oversight of project and asset management and finance tracking.
Business AcumenLead / direct projects - strong sense of financial management.Monitor profitability of project costs against resource utilisation, able to provide solutions when required.Key supporting role in managing P&L/forecasting and profitability of the business.Growth mindset to identify biz dev opportunities.
Client ManagementEstablish and maintain relationships with mid-level clients and is the day-to-day client contact for issues and challenges.Inspire client confidence in the agency, using these relationships to help protect the work and activate new opportunities.
StrategyDrive strategic discussions and objectives on every brief, ensure clear strategic objectives and KPIs for every project/campaign.Ensure projects follow the overall strategic direction of the brand.Good understanding of industry trends and their impact on client and company’s businesses.In-depth understanding of social / digital trends and best practices; know what works, how to incorporate these into projects and how to evaluate their effectiveness.
CreativeConstantly challenging / pushing for brave and high quality work - not by criticism but in the spirit of elevating the quality of work with good solutions and ideas.Confident in selling creative work.Cognisant of recent award winning works/industry best practices.
People ManagementPartner and collaborate with working teams, manages team performance.Coach and mentor junior team members.
LeadershipPositive influencing skills, building up your own brand.
Job Specifications1. Knowledge and Experiences Required6-8 years relevant experience with a sound knowledge of print, digital and content production processes.Leadership experience in managing an account servicing team.Sound financial planning and budget management experience
2. Skills RequiredExcellent communication skillsExcellent relationship management and presentation skillsThe ability to multi-task and provide holistic leadership support across a range of clients
3. AttributesTeam player with a ‘hands-on’ approachResponsible, with a ‘Can do’, willing and positive attitude to be a support system for our clientsAbility to work under tight deadlines with multiple projectsAn ability to prioritise workload as well as an ability to pre-empt, identify and respond to problemsReliability, i.e. resilience, confidence, tenacity and maturityPersonal, enthusiastic and committed – capable of gaining trust and respect from colleaguesExperience working across the tourism, travel, luxury and/or automotive industry, an advantage
Main Job Scope: Content CreationIntern will be attached to the Creative Department’s Content Team and be supervised by a Content Creator.Shadow and assist the Content Creator (Production) on jobs, and will be involved in ideation of social content and campaigns.
Prerequisites Proficiency in editing software (e.g. PremierePro, Aftereffects).Proficiency in video production process which include:1. Pre-production including storyboarding, scripting and other planning.2. Production, including being on set, assistant director, videographer, lights and sound management.Ability to ideate/conceptualise.Ability to create content for different social platforms.Clear communication skills.Team player.
Remarks Keen in those who are passionate about creative work and the creative industry.Offers a diverse learning experience within TBWA.Opportunity to get involved across various functions within the company i.e. Strategy, Creative, Digital & Production.
*Requirement: Portfolio of past videography and editing works is a MUST!
The position is a 6‑month Project Manager contract role, running from 1 June to 30 November 2026.
Responsibilities:Strong in project management skills, comes with marketing background having managed both media and creative comms work.Lead the development and implementation of effective integrated marketing campaigns.Must be able to understand the marketing terms, able to assess work and articulate feedback to creative agency, media agency and media owner).Monitor, optimise and evaluate campaign performance based on agreed metrics, refine campaign messages, mechanics, and execution to ensure that targets are met.Manage budgets, procurement, invoicing, forecasting, accruals, and project timelines to ensure timely delivery and achieve value for money for campaign deliverables.Manage stakeholders to drive alignment and collaboration.Manage appointed creative, media, research and other third-party agencies for effective results and performance.Handle other project management tasks e.g. regular reporting and presentation requirements.
Requirements:Bachelor’s degree in Marketing, Communications, or related field.Minimum 5 years proven experience in developing and implementing successful marketing and communication strategies.Strong understanding of integrated marketing, media planning, and customer experience management.Excellent project management capabilities with the ability to quickly adapt to fluid situations.Prior working experience working in public sector will be advantageous.Ability to effectively manage cross-level stakeholders including senior management, stakeholders from different business units and external agencies.Strong analytical and problem-solving skills.High level of meticulousness with an eye for detail.Excellent written and verbal communication skills.General interest in health and wellness.
Main Job Scope: Brand ManagementProvide day-to-day support in all aspects of campaign management such as putting in direct and studio briefs, communicating with clients, obtaining production quotes, monitoring timelines and scope of work requirements, and coordinating administrative / ad-hoc tasks.Assist in the coordination of meetings and creative reviews.Expectation is to manage small projects and tasks independently with minimal supervision after a period of time, while providing solid and reliable support on larger projects that have a larger team involvement.
Prerequisites Extremely organised, detail-oriented, and able to multitask.Excellent spoken & communication skills.Able to and enjoys working with different people.Proficient in Word, PowerPoint, and Excel. Proficiency in Keynote is a plus.
Remarks Keen on those who are passionate about creative work and the creative industry.Offers a diverse learning experience within TBWA.Opportunity to get involved across various functions within the company i.e. Strategy, Creative, Digital & Production.
