Role SummaryThe Senior Account Manager will lead client engagement and project management service across complex POSM, print sourcing, and creative production projects. This role is responsible for strengthening client partnerships, providing strategic oversight, ensuring operational excellence, and identifying growth opportunities. The position requires managing multiple stakeholders, mentoring account executives, and working closely with cross-functional teams to deliver superior client experiences and business results..
ResponsibilitiesAct as a trusted advisor and senior point of contact for key clients and stakeholdersProvide technical input and strategic advice on print, POSM, visual merchandising, and premium projectsLead procurement and project management for marketing collateral—ensuring delivery on time, to specification, and to quality and contractual standardsManage large-scale campaigns and multi-country projects in coordination with internal and external teamsBuild and maintain strong client and supplier relationships, fostering long-term partnershipsMonitor and ensure adherence to KPI’s, service levels, and customer satisfaction targets, implementing improvements where necessaryIdentify risks and resolve complex issues, escalating to Account Director when requiredDrive use of Tag’s reporting and tracking tools for operational transparencyMentor and support Account Executives and Managers, fostering team developmentCollaborate with the Account Director in planning, strategy, and new business opportunities
Required Knowledge, Skills and ExperienceBachelor’s degree or equivalent6–8 years’ experience in an agency or marketing services environment, with at least 2 years in a senior client management roleStrong knowledge of Print, POSM, Digital, and Visual Merchandising productionExperience within the beauty or luxury goods industry (purchasing or production management) preferredExcellent project management and client leadership skills, with the ability to manage multiple complex projectsStrong commercial acumen with proven ability to identify and develop business opportunitiesDetail-oriented, highly organized, and systematic in approachAble to thrive in a fast-paced environment with shifting prioritiesStrong communicator, collaborator, and mentor with proven leadership qualities
ROLE OVERVIEWThis role is a senior role focused on supporting business growth by using intelligence, strategy, and commercial knowledge. This person finds growth opportunities by turning market information, audience data, and competitor insights into clear recommendations that help the business and clients succeed. This role goes beyond traditional insights work by actively searching for growth areas, understanding where opportunities exist, and giving teams the information and tools they need to make quick decisions. They need to work closely with growth, strategy, and client teams across APAC, needing experience in different markets and the ability to turn complex data into easy-to-understand business stories.
KEY RESPONSIBILITIES1. Strategic Insight Development Conduct research across market trends, customer behaviour, competitive activity, and internal performance metrics to inform strategic priorities and business decisions.Analyse and synthesise complex data sets into clear, actionable insights that support presentations, pitches, strategic planning, and commercial decision-making.Create insight-driven content — including reports, briefs, and presentations — that inform growth initiatives, client opportunities, and business direction.Maintain a strong understanding of industry dynamics across APAC markets to proactively surface emerging opportunities and risks.Lead insight workstreams end-to-end, from scoping and methodology design through to synthesis and final delivery.2. Advisory & Consultative Support Act as a strategic advisor to teams by providing evidence‑based recommendations and frameworks for story telling or decision‑making.Partner with growth, strategy, and client teams to ensure insights are embedded into planning, pitches, and client conversations.Facilitate insight discussions and workshops to help teams interpret data, align on implications, and prioritize actions.Support on client projects and engagements, including but not limited to workshop development and delivery. Communicate findings to stakeholders with clarity, confidence, and narrative structure that drives alignment and action3. Stakeholder ManagementBuild and maintain strong relationships with senior internal stakeholders across functions including growth, strategy, product, and leadership.Manage external client relationships to deliver insight-related projectsNavigate complex stakeholder environments across multiple APAC markets, adapting communication and approach to local context and audience needs.Collaborate with cross-regional teams to ensure consistency of insight quality and approach across markets.4. Business Enablement and Opportunity IntelligenceIdentify and surface commercial growth opportunities through proactive analysis of market conditions, category trends, audience behaviour, and competitive landscape across APAC.Provide intelligence and solutioning support to growth and commercial teams, translating insight into clear opportunity frameworks that drive revenue and business development.Partner with internal teams to develop insight-led propositions and narratives that unlock new client opportunities or expand existing relationships.Contribute to pitch and proposal development by injecting relevant insight, data, and growth intelligence that strengthens the commercial case.Mandatory RequirementsEducationBachelor's degree (minimum) in Business, Economics, Marketing, Social Sciences, Data Science, or a related discipline.Postgraduate qualification (MBA or Master's) is advantageous but not essential.Experience3 years minimum of experience, ideally 5 years in insights, strategy, management consulting, or a related analytical field.Proven cross-market experience across multiple APAC markets (e.g. Singapore, Australia, Southeast Asia, China, Japan), with the ability to contextualise insights within regional nuances.Demonstrated experience managing both internal and external stakeholders at a senior level, including clients, leadership teams, and cross-functional partners.Track record of delivering high-quality, insight-led work that has directly influenced business strategy or client outcomes.Experience designing and delivering client workshops, presentations, and advisory engagements.Skills & CompetenciesStrong quantitative and qualitative analytical capabilities, with proficiency in data interpretation and synthesis.Exceptional written and verbal communication skills, with the ability to craft compelling narratives for diverse audiences.Advanced proficiency in PowerPoint and data visualisation tools; familiarity with research platforms and analytics tools is an advantage.Highly structured thinker with the ability to break down complex problems into clear frameworks and recommendations.Commercially astute with a strong understanding of business dynamics and client needs.Collaborative and adaptable, with the confidence to influence and challenge constructively at all levels.Key Performance Indicators:Insight quality and strategic impact Contribution to strategic initiatives and client engagements Quality of outputs and deliverables
About TAG: Part of Dentsu Group Inc. with a strong presence in approximately 145 countries and regions with 65,000 dedicated professionals, TAG is a global creative production powerhouse that helps brands and agencies bring big ideas to life. We combine craft, technology, and expertise to deliver seamless content production, adaptation, and execution across all channels.As champions for meaningful progress, we help our clients to win, keep and grow their best customers with best-in-class services and solutions. We all are striving to be a force for good — for our people, for our clients, for the industry and for our society. We keep our people at the centre, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.
Role Summary: As a Senior Account Executive, you will be a key player in supporting client relationships, managing the execution of campaigns, and ensuring successful project delivery. You will work with internal teams to deliver effective creative and production solutions, bridging client objectives with delivery capabilities. The Senior Account Executive need to have experience managing multiple concurrent workstreams in a fast-paced environment, as the role will be handling high-volume deliverables.Attention to detail and ability to manage tight timelines would also be key for this role.
Key Responsibilities: Serve as day-to-day contact for clients in managing briefs, campaign execution, ensuring timelines and budgets are met.Work closely with supervisor as they provide mentorship and guidance.Coordinate with internal creative and production teams to ensure timely delivery.Prepare project documentation, status reports, and post-campaign evaluations.Ensure high-quality execution that maintains accuracy and quality of deliverables.Proactively identify and resolve issues during project lifecycle.Support the team in strategic planning and proposal development.
Requirements: Minimum 3 years’ experience in an account management or project management role within an agency environment.Detail-oriented with strong organizational and communication skills.Familiarity with campaign workflows, timelines, and client management.Positive team player with a collaborative attitude.Fluent verbal and written communication in English; proficiency in additional languages is a plus.Experience working with regional clients is advantageous.
Work Environment:Hybrid Model: The role operates within a hybrid working model, with teams in the office around two to three days a week.Regional Collaboration: Regular interaction with regional offshore teams, requiring flexibility and respect of diverse cultures.Dynamic Projects: Engagement in a variety of projects across different media channels, providing a dynamic environment.
ROLE OVERVIEW
The Comms Manager of 2-4 years of relevant experience, is responsible for crafting clear, compelling messaging and content for internal communications. The role connects the region as well supporting business initiatives across growth, strategy, clients, and the wider dentsu network. The communications need to drive regional connectivity, ensuring teams are aligned, informed, and united around key priorities and opportunities across APAC.
KEY RESPONSIBILITIES
Growth1. Communications Strategy & PlanningDesign and implement communication strategies that align with key initiatives, growth priorities, and organisational goals.Develop clear, consistent, and connected communication plans that enhance transparency and engagement across the business.Partner with cross‑functional leaders to ensure communications support major business moments, strategic programs, and change initiatives.2. Communications Development & DistributionProduce all internal and external communications content, including but not limited to newsletters, updates, announcements, and campaign messaging.Manage end‑to‑end distribution across the right channels to ensure communications reach and resonate with the intended audiences.Maintain a strong editorial standard across the organisation, ensuring clarity, alignment, and consistent brand voice.Develop high‑quality content and materials for leadership, including townhall presentations, strategic narratives, talking points, scripts, and senior leadership meeting decks.Prepare materials for key internal events, strategic reviews, and senior forums3. Content Activation & Internal EngagementDrive awareness and adoption of content by activating it through internal channels, enablement hubs, and team communicationsAct as a communication partner to the growth and client networks, ensuring smooth flow of information, best practice sharing, and alignment across markets.Support cross‑regional collaboration by connecting teams with relevant content, insights, and communications assets.Ensure visibility of key initiatives, wins, and updates across the broader dentsu and APAC regionCollect feedback and continuously refine communication approaches to improve engagement and impact.
Key Performance Metrics:Content engagement performanceOn-time delivery and quality of content outputsStakeholder satisfaction with delivered content
This job description outlines the duties and responsibilities of the role and the necessary skills and knowledge required to perform them as of the date it was created. Tag accepts that this job description may change as the role evolves and the individual may be asked to support other duties as required.
Core SkillsetsStrong content ideation and storytelling (short form first: TikTok, Reels, Shorts)Hands-on video production: filming, lighting, sound basicsVideo editing proficiency (e.g. CapCut, Premiere Pro, Final Cut)Platform-native thinking (what works on TikTok vs IG vs YouTube)Experience & Background2–5 years in content creation, social, or creator/influencer spacePortfolio showcasing end-to-end content (concept → shoot → edit → publish)Experience working with brands or agency environments preferredTechnical CapabilitiesComfortable operating camera equipment / mobile shooting setupsStrong editing sense: pacing, hooks, transitions, captions, sound designBasic design skills (thumbnails, overlays, simple motion graphics)Mindset & TraitsTrend-aware and culturally plugged-in (fast turnaround on trends)Self-starter who can take a brief and run with it independentlyAgile and comfortable with quick iterations / feedback loopsEye for aesthetics + detail (framing, composition, brand alignment)Nice to HaveExperience working with influencers/KOLsBasic copywriting for captions/scriptsFamiliarity with analytics to optimize content performance
Core SkillsetsEnd-to-end social media management across TikTok, YouTube, X, MetaStrong client servicing and stakeholder managementContent planning and calendar managementCommunity management (comments, DMs, escalation handling)Experience & Background3–6 years in social media, digital marketing, or agency rolesExperience managing multiple accounts/workstreams simultaneouslyProven track record in reporting and campaign optimisationOperational CapabilitiesDay-to-day coordination across internal teams (creative, media, client)Ability to translate client briefs into actionable deliverablesManage timelines, approvals, and ensure smooth delivery workflowsAnalytics & ReportingProficient in social analytics tools (native + third-party)Able to derive insights and translate them into recommendationsExperience preparing monthly reports, campaign summaries, post-mortemsMindset & TraitsHighly organised, detail-oriented, and process-drivenStrong communication skills (clear, concise, diplomatic)Proactive problem-solver who can anticipate issues before they escalateComfortable in fast-paced, high-volume environmentsNice to HavePaid media understanding (boosting, basic performance metrics)Experience with social listening toolsExposure to regional/global account management
Role Summary: The Account Executive – Client Service is a key player in managing client relationships, and ensuring seamless execution of Point-of-Sale Materials (POSM) projects. This role bridges the gap between clients and internal teams to deliver high-quality marketing and visibility solutions.The ideal candidate will have a background in account management, and project execution with a fair understanding of branding, and retail activation.You will be responsible, when client contact is needed, to providing a professional working relationship with client. And ultimately ensuring that a first class communication and service are delivered. You will represent Tag in the eyes of the client, and deliver the service adhered to account KPI’s on a daily basis.In conjunction with the Account Manager and Operation team, you will have to ensure that the most appropriate supplier is selected, best costings and time-scales for each job are set and that benchmarking is accurate.While procurement execution is not a direct responsibility, knowledge of end-to-end procurement and execution processes is essential to provide informed guidance and strategic oversight..
Key Responsibilities: Client ManagementServe as the main point of contact for client, ensuring high levels of satisfaction and engagement.Understand client business objectives and provide proactive recommendations to enhance their POSM strategies.Ensure all deliverables align with client expectations, brand guidelines, and quality standards.Maintain effective communication with internal teams, ensuring alignment and smooth project execution.
Project ExecutionManage end-to-end project execution, from briefing to delivery and installation of POSM materials.Work closely with the creative, sourcing, and operation teams to ensure accurate execution.Oversee vendor selection, briefing, pricing negotiations, and awarding of projects.Ensure timely delivery by tracking project progress and resolving any roadblocks.Leverage technical knowledge to advise clients on the best materials and production methods.
Compliance and FinancePrepare and validate accurate quotations before submission to clients.Drive cost optimization by ensuring compliance with each category’s KPI and exploring cost-saving opportunities.Ensure financial accuracy by managing invoices, collections, and reconciliation processes.Leverage the RACI model to ensure clear accountability and responsibility across all stages of the project lifecycle.
Continuous Improvement and Market InsightsMonitor industry trends, innovations, and best practices to provide strategic insights to clients.Regularly review project outcomes to optimize processes and enhance service delivery.Identify and implement improvements in workflow efficiency and sourcing strategies.
Requirements: Professional2+ years of experience in account management, client service, or a related role.Knowledge of POSM production and procurement processes, including materials such as paper, wood, acrylic, and metal.Familiarity with brand and retail operations, ensuring deliverables meet client standards.Proven ability to manage multi-stakeholder projects with tight deadlines.
SkillsStrong project management and coordination skills.Ability to negotiate with vendors and clients effectively.Financial acumen to manage budgets, pricing models, and cost tracking.Proficiency in English (both written and spoken) is mandatory.Experience with project tracking tools and reporting systems is a plus.
