Marketing Manager 📍 Singapore | Full‑time | On-siteWe are looking for an experienced and results‑driven Marketing Manager to join our Singapore entity and play a key role in establishing and strengthening our market leadership position across Healthcare and Consumer Health in focus countries of Singapore and Malaysia.This is a strategic and hands‑on role for a marketing professional with strong experience across online and offline marketing, product launches, and integrated campaigns targeting healthcare professionals (HCPs) and OTC pharmacy channels.
Key ResponsibilitiesDevelop and lead end‑to‑end marketing strategies to build market leadership in healthcare and consumer health segments.Plan, execute, and manage successful product launches across healthcare professional and OTC pharmacy channels, ensuring clear positioning, strong visibility, and measurable outcomes.Design and deliver annual marketing plans aligned with business objectives, supported by clear KPIs and performance metrics.Drive integrated marketing campaigns across digital and traditional channels, including: -Digital marketing (web, social media, e‑commerce, online advertising)-Offline marketing (events, trade marketing, POS materials, print, conferences)Support Consumer Health Business Lead in marketing activities at pharmacies and pharmacy chains, including trade marketing initiatives, promotional campaigns, and in‑store activations.Lead and collaborate with external advertising and creative agencies on major campaigns, including campaign concept development, execution, and post‑campaign performance review.Partner cross‑functionally with Sales, Medical/Scientific, Regulatory, and Supply Chain teams to ensure alignment across product lifecycle activities.Analyse market trends, customer insights, and competitor activities to identify growth opportunities and optimise marketing effectiveness.Manage marketing budgets effectively, ensuring strong return on investment.Track, analyse, and report on campaign performance using defined metrics and dashboards.
Ideal Candidate ProfileDegree in Marketing, Business, Life Sciences, or a related field.Minimum 8–10 years of marketing experience, ideally within healthcare, consumer health, or FMCG.Proven experience marketing healthcare products across: -Healthcare professional segments (e.g. hospitals, clinics)-OTC pharmacies and pharmacy chainsStrong track record in product launches and execution of annual marketing plans with measurable performance outcomes.Solid experience in both digital marketing and traditional marketing channels.Demonstrated experience working with advertising agencies on major product or brand campaigns.Experience in infection prevention and control, wound products is a strong advantage.Prior experience in the advertising agency environment is an added advantage.Commercially minded, analytical, and comfortable working with data and performance metrics.Strong stakeholder management, communication, and leadership skills.Able to balance strategic thinking with hands‑on execution in a fast‑moving environment.
