Responsibilities: We’re looking for a creative and trend-savvy storyteller to produce engaging social media content for PropNex. You’ll conceptualise, shoot, and edit short-form videos and posts that connect with audiences, especially on TikTok and Instagram.
1) Content Creation & StrategyDevelop and manage a consistent content calendar across social platforms.Produce engaging short-form videos, posts, and graphics that align with PropNex’s brand and campaigns.Translate marketing objectives into impactful storytelling that drives reach, engagement, and follower growth.
2) Trendspotting & EngagementStay ahead of social media trends, sounds, and viral formats.Monitor conversations, reply to comments and DMs, and build authentic community engagement.Tap into cultural moments and trending real estate topics to create timely, relevant content.
3) Performance & InsightsTrack and analyse content performance metrics to refine strategy.Identify content gaps, benchmark against competitors, and apply learnings to improve results.
4) Collaboration & Brand AlignmentWork with marketing, video, and design teams to ensure cohesive brand storytelling.Contribute fresh ideas during brainstorming sessions.Maintain consistency with PropNex’s brand tone and platform guidelines.
RequirementsDiploma or Bachelor's degree in Media Studies, Communications, Marketing, or related field (preferred)2–3 years’ hands-on experience in photography and videographyStrong creativity and storytelling skills with proficiency in video editing (Final Cut Pro, Adobe Premiere, etc.)Good understanding of TikTok, Instagram, and Facebook trends and best practicesExcellent written and verbal communication; able to craft engaging captions or scriptsComfortable both in front of and behind the cameraAnalytical, proactive, and able to manage multiple projects in a fast-paced environmentBilingual in English and Chinese to support bilingual content creationPassionate about social media, storytelling, and digital content (active presence a plus)
BenefitsConducive Work EnvironmentOpportunities for Growth and ProgressionAnnual Leave up to 21 daysFestive Leave of 3 daysWork From Home Leave up to 24 days (if applicable, based on the job nature)Birthday Leave and VoucherMedical and Insurance BenefitDress Code : Smart Casual
Other InformationWorking Location: Toa Payoh, (HDB Hub near Toa Payoh MRT Station)5-day work week, Mondays to Fridays: 9.00am to 6.00pm
Interested candidates are invited to submit a comprehensive resume, a link to their portfolio.
We regret that only shortlisted applicants will be notified.
We are looking for a dynamic Senior Marketing Executive to lead the marketing of the company's key initiatives, events and training programmes. You are responsible to drive participation, build awareness and ensure sustained engagement for the Company initiatives and flagship events.
You shall apply Lifecycle Marketing Strategies to nurture relationships before, during and after events so as to engage the participant continuously.
This is a hands-on role where the candidate is expected to be present at events to support programme execution and ensure seamless delivery of all marketing-related aspects.
Responsibilities1) Marketing Of Initiatives, Events and TrainingPlan and execute marketing campaigns for company-led initiatives, training programmes and consumer-facing events.Develop integrated marketing plans across digital, social media, email, WhatsApp and on-ground channels to increase visibility and to maximize participation.Coordinate with trainers, speakers and internal stakeholders to ensure smooth event promotion and execution.
2) Content & CommunicationPrepare compelling copy for event invites, landing pages, community updates and lifecycle campaigns.Collaborate with design and video teams to produce effective event and lifecycle marketing assets.Ensure brand consistency and high-quality communication across all consumer touchpoints.
3) On-Site Event SupportPresent at the company events to provide on-ground marketing support.Oversee the setup of marketing collaterals, banners and displays.Support the execution of event programmes including controlling presentation slides, cueing media and handling marketing-related logistics.
4) Lifecycle MarketingMap and manage the participant lifecycle journey - from awareness, registration, and onboarding to post-event retention and community engagement.Design and implement lifecycle campaigns (welcome flows, engagement campaigns, win-back strategies).Work with digital and content teams to deliver personalised, stage-appropriate messaging.Monitor lifecycle KPIs (conversion, engagement, retention, reactivation) to improve long-term outcomes.
RequirementsDegree in Marketing, Business, Mass Communications, or its equivalent.Minimum 3 years of extensive marketing experience, preferably with exposure to event marketing, training programme promotion or lifecycle / CRM marketing.Strong project management skills and ability to manage multiple projects, campaigns and events concurrently in a fast pace environment.Strong in written and verbal communication skills.Familiarity with CRM tools, email/WhatsApp marketing platforms and analytics dashboards.Knowledge in digital marketing strategies and analytics will be an added advantage.
BenefitsConducive Work EnvironmentOpportunities for Growth and ProgressionAnnual Leave up to 21 daysFestive Leave: 3 daysWork From Home Leave up to 24 days (if applicable, based on the job nature)Birthday Leave and VoucherMedical and Insurance BenefitDress Code : Smart Casual
Other InformationWorking Location: Toa PayohMonday and Friday 9.00am to 6.00pm
We regret that only shortlisted applicants will be notified.
