Cross-Border E-Commerce Operations Specialist/Supervisor
Job Type: Full-timeDepartment: APAC E-Commerce
Job Summary:
We are seeking a highly motivated and detail-oriented Cross-Border E-Commerce Operations Specialist/Supervisor to join our team. The ideal candidate will be responsible for managing and optimizing our e-commerce platforms, ensuring seamless operations, and driving sales growth in Singaporean and Malaysian markets.
You will collaborate with marketing, logistics, customer service, and aslo other APAC E-Commerce team to enhance the online shopping experience for our customers.
Key Responsibilities:Manage day-to-day operations of cross-border e-commerce platforms (e.g., Shopee, Lazada, etc.).Optimize product listings, including titles, descriptions, images, and keywords, to improve search rankings and conversion rates.Conduct market research to identify trends, competitor strategies, and new growth opportunities in target regions.Coordinate with supply chain and logistics teams to ensure efficient inventory management and timely order fulfillment.Monitor and analyze sales performance, customer feedback, and key metrics (e.g., CTR, conversion rate, ROI) to refine strategies.Implement promotional campaigns, discounts, and localized marketing initiatives to boost sales.Resolve cross-border operational issues, including customs clearance, shipping delays, and returns/refunds.Collaborate with customer support to enhance post-purchase satisfaction and retention.
Qualifications & Skills:Bachelor’s degree in Business, Marketing, International Trade, or related field.2 - 6 years of experience in cross-border e-commerce operations field, familiar with Shopee or Lazada operating side.Strong understanding of international logistics, payment gateways, and localization strategies.Analytical mindset with the ability to interpret data and make data-driven decisions.Excellent communication skills in English and Mandarin is required.Self-starter with problem-solving skills and adaptability in a fast-paced environment.Pop Mart Fan will be a big plus to this position
About the role:Strategic Planning & Execution: Partner with the HQ team to develop and execute data-driven local digital marketing strategies, ensuring they accelerate brand growth and exceed business objectives.Content Creation & Management: Develop and manage high-quality social media content by collaborating with internal and external teams. Focus on strategic content planning, briefing, and optimization to increase local market engagement and brand visibility.Social Media Channel Management: Responsible for managing all digital platforms for the Singapore market, including Instagram, Facebook, TikTok, etc. Identify local opportunities for innovation based on platform trends and consumer behavior.Campaign Planning & Execution: Plan and implement digital marketing campaigns to boost engagement, expand reach, and enhance brand awareness.Community Management: Proactively monitor and manage community engagement across comments and direct messages. Maintain a consistent brand voice while promptly identifying and escalating customer issues.Influencer Collaboration: Collaborate with influencers to co-create content, building trust and relatability with our target audiences.Paid Media: Develop, manage, and optimize comprehensive paid media budgets across key platforms (e.g., Google Ads, Meta Ads) to achieve our business objectives.Performance Analysis & Report: Monitoring and analyzing account analytics, reporting on key insights, and collaborating with HQ team to implement data-driven optimization plans.Trend Analysis: Stay updated with industry trends and draw inspiration from current trends across major social media platforms to adapt to POP MART SG's channels.
About you:Bachelor's degree (or equivalent) in Marketing, Communication, or a related field. 5+ years of relevant experience in marketing, PR, or communications, preferably in retail, luxury, or lifestyle sectors.Strong cross-cultural communication skills with experience collaborating across international teams, demonstrating cultural sensitivity and the ability to adapt brand messaging to diverse markets.Proven ability to manage and optimize marketing budgets effectively, ensuring cost efficiency while maximizing campaign impact and ROI.Heavy users of social media platforms are familiar with the operational rules of multiple platforms and have a keen insight into trending topics and popular culture.Excellent analytical skills with the ability to translate data into strategy and actions.Able to multitask across projects in a fast-paced environment.High levels of autonomy with the ability to work collaboratively within a team.
