Pan Pacific Hotels Group is a young and dynamic company comprising three well-established and trusted brands; Pan Pacific®, PARKROYAL COLLECTION® and PARKROYAL®. We have aggressive expansion plans and as such, we are looking for motivated and energetic people to be part of our growing team. If you have a passion for the industry and are driven by the desire to create Service Excellence Culture, Pan Pacific Hotels Group is able to offer you great opportunities as we continue to strengthen our global footprint.
Based at our Corporate Office in Singapore, we are looking for a passionate and energetic individual to join us as Vice President, Brand Marketing & Communications.
Job ResponsibilitiesReporting to Chief Commercial & Marketing Officer, the position is based at the Singapore Corporate Office, the primary role of Vice President, Brand Marketing & Communications is to ensure that the integrity of the three brands under Pan Pacific Hotels Group – namely Pan Pacific, PARKROYAL COLLECTION and PARKROYAL – is upheld and well positioned in the market. ice President, Brand Marketing & Communications will be responsible for positioning, strengthening, aligning, and operationalizing the of the brand standard and to build brand signature experiences for differentiation through branding programs and marketing campaigns to create brand loyalty and , and awareness
A key responsibility of the role will be to work in tandem with all business units to reinforce the brand guidelines, drive consistent brand standard, ensure that the brand strategy and brand messaging are all effectively executed across all platforms with the key objective of building long term brand equity for Pan Pacific Hotels Group.
Primary Responsibilities
Brand CustodianActs as ‘custodian’ of the three brands by directing the development and assurance of consistent corporate formats for each brand, across numerous platforms.Provides strategic direction for the three brands with the aim of maximising awareness and brand loyalty amongst key stakeholders.Conducts brand compliance audits and identifies where gaps exist and then implements appropriate strategies and action plans to close the gap.When appropriate, drives change management in relation to brand standard guidelines – corporate visual identity, brand voice, brand design guidelines and so on.Develop and manage an ongoing strategy to elevate our brand reputation to attract amazing talent and inspire our customers and communities.
Brand MarketingWorks with Chief Commercial & Marketing Officer to develop creative global campaigns and programmes to maximise brand awareness and drive traffic and bookings to the brand websites.Reviews hotels’ individual marketing campaigns and all consumer-facing communications to ensure there is total alignment with brand positioning and messaging.
Digital Marketing Works closely with the Digital Marketing team, supporting them in the development of the branded content on website and social media assets, ensuring the ‘look and feel’ and tone of voice is in line with the brand personality.Assists in the preparation of all communications, including internal communications, e-newsletters and the content for corporate e-DM pieces to ensure tone of voice is reflective of the brand positioning.
Building Brand PartnershipsIdentifies, develops and builds strong marketing alliances with key strategic partners with a view to extending our customer reach globally and introducing the brands to new audiences.Explores promotional opportunities with Frequent Flyer Programme (FFP) and financial partners.
Corporate CommunicationsSupports the Corporate Communications Manager/Director in the delivery of an integrated communications plan to heighten the profile of the three brands to our external stakeholders.Leverage data / sentiment to help guide our communication strategy, messaging and critical focus areas to align with brand positioning. Use our results as a key selling point to attract new candidates partnering with communications and employer brand team.
Community OutreachWork with Asset & Lifestyle department on branding related support when partnering with charitable organisations to position Pan Pacific Hotels Group as a caring member of the communities in which we operate as part of the brand positioning program.
New Hotel OpeningsResponsible for ensuring that all branding requirements are in place in a timely manner for all new hotel openings – collateral production, external and internal signage, photography, and marketing assets, etc.Oversees the creation of all new hotel positioning statement, local branding initiatives, marketing campaigns to drive brand awareness.Approves the selection of all third party support agencies for advertising, design and printing, whilst ensuring that all brand guidelines are strictly adhered to.Works alongside the Corporate Communications Manager/Director and/or appointed PR agency to develop a detailed communications roll-out plan to maximise publicity of the hotel opening through the strategic placement of editorial and media coverage.
Customer InsightsDrives consumer research through obtaining trend analysis reports and the like, and if required, commissions independent consumer market research in support of new initiatives and direction.
The Person:A minimum of 10 years’ experience in branding and marketing, of which at least five must be at a Vice President / leadership level at corporate officeMust have a hospitality or travel related background, international network and connection with first tier media and publicationsPossess a University Degree / MBAOne who is an excellent communicator – written and oralCandidates who are bilinguals in English and Chinese are preferredPossess experience in managing external agencies (branding, advertising and PR)Strong ability in project management
Pan Pacific Hotels Group is dedicated to providing equal employment opportunities, including individuals with disabilities.
We regret that only shortlisted candidates will be notified.
Pan Pacific Hotels Group is a young and dynamic company comprising three well-established and trusted brands; Pan Pacific®, PARKROYAL COLLECTION® and PARKROYAL®. We have aggressive expansion plans and as such, we are looking for motivated and energetic people to be part of our growing team. If you have a passion for the industry and are driven by the desire to create Service Excellence Culture, Pan Pacific Hotels Group is able to offer you great opportunities as we continue to strengthen our global footprint.Based in Singapore Corporate Office, we are looking for a passionate and energetic individual to join us as Senior Manager, Marketing Communications.
Job Responsibilities:Reporting to the Vice President, Marketing & Communications, this role is responsible for leading strategic communications and brand marketing initiatives across the Hotels Group portfolio. The Senior Manager will develop and execute integrated marketing communications campaigns to create brand awareness, guest acquisition, loyalty and revenue while ensuring consistent brand positioning and storytelling across markets and channels. This role works closely with regional marketing teams, digital, PR, revenue management, and operations to deliver measurable business impact.
Strategy Planning & Execution Develop and implement integrated marketing communications strategies aligned with brand and business objectives (awareness, demand generation, direct bookings, loyalty growth).Create annual and campaign-level communications plans, budgets, timelines, and KPIs.Identify opportunities for seasonal, regional, and global campaigns; prioritize initiatives for highest ROI.
Brand & Creative LeadershipEnsure consistent application of the Pan Pacific brand voice, visual identity, and messaging across all communications.Oversee development of creative briefs and lead agency selection/management for advertising, design, and content production.Review and approve creative assets (digital, print, video, OOH) to ensure brand standards and campaign objectives are met.
Content & Digital CommunicationsLead content strategy for owned channels (website, blog, email, social) and coordinate with digital marketing to optimize content for SEO, conversion, and engagement.Oversee production of high-quality content: editorial, video, photography, and guest storytelling.Work with digital teams to integrate communications with paid media, programmatic, and CRM strategies.
Public Relations & External CommunicationsPartner with PR and corporate communications teams to amplify brand news, awards, launches, and crisis communications where relevant.Support property-level PR initiatives and coordinate major announcements at group level.Serve as a senior contact for key external stakeholders, partners, and industry media when required.
Campaign Execution & Performance MeasurementManage end-to-end campaign execution including briefing, timeline management, asset delivery, media coordination, and launch.Define, monitor, and report on campaign performance using agreed KPIs (awareness, engagement, CTR, conversion, ADR/RevPAR impact, bookings, loyalty metrics).Use insights and A/B testing to optimize creative, messaging, and channel mix.
Cross-functional Collaboration & Stakeholder ManagementWork closely with regional/regional marketing managers, hotel marketing teams, revenue management, sales, loyalty, and operations to ensure local relevance and executional readiness.Provide guidance, toolkits, and training to property-level teams to support campaign rollout and brand consistency.Present plans, results, and recommendations to senior leadership and stakeholders.
Budget & Vendor ManagementManage marketing communications budgets and ensure cost-effective allocation across channels and programs.Negotiate and manage relationships with creative agencies, media partners, production houses, and freelancers.
Team Leadership & DevelopmentLead, mentor, and develop a small team of marketing communications professionals (copywriters, designers, content producers), providing coaching and performance management.Foster a collaborative, creative, and results-driven culture.
Requirements:Education: Bachelor’s degree in Marketing, Communications, Public Relations, Business, or related field. Master’s degree or professional certifications is a plus.Experience: Minimum 6–10 years of progressive experience in marketing communications, brand management, or integrated marketing — preferably with hospitality, travel, luxury brands, or consumer services. Experience at a regional or head-office level preferred.Proven track record of planning and executing integrated, multi-market campaigns with measurable commercial outcomes.Strong experience working with creative agencies, media agencies, and cross-functional teams.Demonstrable experience in content strategy, digital marketing, social media, email/CRM, and measurement tools.Budget management and vendor negotiation experience.
Pan Pacific Hotels Group is dedicated to providing equal employment opportunities, including individuals with disabilities.We regret that only shortlisted candidates will be notified.
Pan Pacific Hotels Group is a young and dynamic company comprising three well-established and trusted brands; Pan Pacific®, PARKROYAL COLLECTION® and PARKROYAL®. We have aggressive expansion plans and as such, we are looking for motivated and energetic people to be part of our growing team. If you have a passion for the industry and are driven by the desire to create Service Excellence Culture, Pan Pacific Hotels Group is able to offer you great opportunities as we continue to strengthen our global footprint.Based in Singapore Corporate Office, we are looking for a passionate and energetic individual to join us as Cybersecurity Specialist.
Job Responsibilities:The Cybersecurity Specialist supports day-to-day cybersecurity operations across the organisation. This role is hands‑on and operational, covering security monitoring, alert triage, phishing simulations, user awareness training, vulnerability management, and support for enterprise security platforms. The role also supports security reporting, audits, and ongoing security projects under established governance and direction.
Security Operations & Incident ResponsePerform daily alert triage and monitoring of SOC emails and security notifications.Investigate logs and security alerts from security platforms and service providers.Support incident response activities, including investigation, containment, and follow‑up actions when required.Track and follow up on pending or critical security alerts with internal teams and vendors.Prepare and share monthly security report and threat summaries.
Phishing Simulation & Security AwarenessPlan and execute monthly phishing simulation campaignsCoordinate follow‑up training for users who fail phishing simulations.Prepare and distribute phishing campaign reports to relevant stakeholdersCoordinate and schedule cybersecurity awareness trainingPrepare and distribute monthly cybersecurity newsletters.
Vulnerability & Endpoint ManagementMonitor outstanding vulnerabilities across properties and systems.Support and guide IT teams on vulnerability remediation activities.Perform periodic reconciliation between endpoint management and endpoint protection platforms to ensure coverage and accuracy.
Security Platforms & Tool SupportSupport daily operations and investigations using security tools such as:Endpoint Detection & Response (e.g. CrowdStrike)Identity and access platforms (e.g. Microsoft Entra ID)Secure Web Gateway, DLP, and email security solutionsAssist with configuration reviews, troubleshooting, and fine‑tuning of security policies.
Audit, Access Review & AssuranceSupport annual access reviews for security platforms to ensure least‑privilege and removal of dormant accounts.Assist with yearly vulnerability assessments and penetration testing activities, including coordination and remediation tracking.Work with IT teams and auditors to prepare audit artifacts and supporting evidence.
Project & Issue TrackingSupport cybersecurity projectsCoordinate with IT managers from distributed properties and track deployment issues, vendor tickets, and remediation actions.Coordinate user acceptance testing (UAT) activities with internal teams and vendors.Maintain clear documentation of issues, decisions, and resolutions.
Requirements:Bachelor’s degree in Information Security, IT, or a related field, or equivalent practical experience.3–6 years of hands‑on experience in cybersecurity operations or IT security roles.Practical experience with: -Security alert monitoring and incident triage -Phishing simulations and security awareness programs -Vulnerability management and remediation tracking -Endpoint and identity platformsComfortable working with dashboards, logs, spreadsheets, and documentation.Ability to operate independently within defined processes and escalate issues appropriately.Familiarity with security standards such as ISO 27001, PDPA, or PCI DSS.Experience with tools such as CrowdStrike, ManageEngine, Microsoft Entra ID and firewallsSecurity certifications such as CISSP, Security+, CEH, or equivalent.
Pan Pacific Hotels Group is dedicated to providing equal employment opportunities, including individuals with disabilities.We regret that only shortlisted candidates will be notified.
Pan Pacific Hotels Group is a young and dynamic company comprising three well-established and trusted brands; Pan Pacific®, PARKROYAL COLLECTION® and PARKROYAL®. We have aggressive expansion plans and as such, we are looking for motivated and energetic people to be part of our growing team. If you have a passion for the industry and are driven by the desire to create Service Excellence Culture, Pan Pacific Hotels Group can offer you great opportunities as we continue to strengthen our global footprint.Based at our Corporate Office in Singapore, we are looking for a passionate and energetic individual to join us as Application Manager.
Job ResponsibilitiesReporting to the Chief Technology Officer, the Application Manager is responsible for the governance, implementation, optimization, and support of enterprise and hotel-specific applications across the organization. This role ensures that all systems align with operational objectives, regulatory requirements, and industry standards while driving digital transformation initiatives such as workflow automation and RPA. The position also plays a critical role in audit compliance, business continuity planning, and data protection.
Application Management & SupportOversee the lifecycle management of hotel systems (e.g., PMS, POS, CRS, CRM, payment systems).Ensure high availability, performance, and reliability of corporate and property-level applications.Manage vendor relationships, SLAs, and system upgrades/patching.
Hotel Systems & IntegrationEnsure seamless integration between systems (CRS, PMS, payment gateways, biometric systems).Support new hotel openings, system rollouts, and migrations.
Workflow Automation & Digital TransformationReview and support workflow automation design and implementation.Lead Robotic Process Automation (RPA) initiatives to improve operational efficiency and reduce manual processes.Identify opportunities for process optimization across departments.
Governance, Risk & ComplianceEstablish and enforce IT governance frameworks, policies, and SOPs.Ensure compliance with hotel industry standards, regulatory requirements, and internal policies.Manage audit processes (internal and external), including remediation tracking and reporting.Support ITGC (IT General Controls) and risk assessments.
Data Privacy & SecurityEnsure compliance with data protection regulations (e.g., PDPA, GDPR where applicable).Implement best practices in data handling, access control, and encryption.Oversee sensitive systems including biometric authentication and payment processing platforms.Work closely with security teams to mitigate risks and vulnerabilities.
Payment Systems & Financial IntegrationManage and monitor payment gateway integrations and compliance (e.g., PCI-DSS).Ensure secure transaction processing across all hotel systems.Collaborate with finance teams on reconciliation, reporting, and audit requirements.
Business Continuity Planning (BCP)Maintain, and test IT disaster recovery and business continuity plans.Ensure systems are resilient and aligned with organizational BCP strategies.Coordinate recovery drills and incident response activities.
Stakeholder & Project ManagementCollaborate with business stakeholders (Operations, Finance, Sales & Marketing).Lead cross-functional IT projects and system implementations.Translate business requirements into technical solutions.Provide training and documentation to end-users.
The Person:Minimum 6–10 years of experience in application management within the hospitality or hotel industry.Proven experience with hotel systems (PMS, POS, CRS, CRM).Experience in audit, governance, and compliance frameworks.Possess Bachelor’s degree in Information Technology, Business, Hospitality Management, or related fieldStrong hands-on experience with hotel systems (PMS, POS, CRS, CRM). Proven application management and system integration expertise, including payment gateways. Solid governance, audit, and compliance knowledge (ITGC, PCI-DSS, regulatory standards). Data privacy and security competency, including handling sensitive guest and biometric data. Experience in business continuity planning (BCP/DR) and strong stakeholder/vendor management.
Pan Pacific Hotels Group is an equal opportunity employer.We regret that only shortlisted candidates will be notified.
