About LawdifyLawdify is an APAC-native AI platform purpose-built for insurance claims processing and dispute resolution. Our autonomous AI agents transform raw, unstructured evidence into winning narratives, enabling claims handlers, lawyers, and construction teams to increase capacity without increasing headcount. We are VC backed and aiming at Series A next year.We are named in Singapore’s Ministry of Law Guide for Using Generative AI in the Legal Sector. We are already working with some of the largest law firms in APAC and rapidly expanding across APAC insurance, construction, and legal markets.About the RoleThis is not a traditional SDR role. You will be the face of Lawdify on the ground in Kuala Lumpur, combining high-touch enterprise sales development with content creation and event management. You will work directly with our CEO and Co-Founder (a former BigLaw disputes lawyer with deep insurance and legal networks across APAC) to open doors at Malaysia’s largest insurers, law firms, and construction companies, while simultaneously building Lawdify’s brand through thought leadership content and strategically curated events.Your initial focus will be the Malaysian insurance sector (specifically motor vehicle third-party bodily injury claims) and our regional pipeline across Singapore, Hong Kong, and the broader APAC market. You will also support outreach to in-house construction teams and top-tier law firms as a secondary priority.Sales Development (Primary)Research-driven, hyper-personalised outreach to Heads of Claims, Chief Claims Officers, COOs, General Counsel, and Managing Partners. This means understanding each prospect’s claims volume, systems of record (Merimen, Guidewire), team structure, and pain points before you write a single message. Absolutely no spray-and-pray.Navigate complex enterprise org charts to identify economic buyers, internal champions, and decision-making units. Map stakeholder relationships and brief the CEO before every meeting.Qualify inbound and outbound leads against our Ideal Customer Profiles: insurance claims teams (primary), in-house construction teams (secondary), law firm disputes practices (tertiary), and expert service providers (fourth priority).Manage and progress pipeline in NetHunt CRM, from first contact through to qualified meeting or demo. Maintain disciplined follow-up cadences across email, LinkedIn, and WhatsApp.Handle initial objections at the executive level (e.g., “We’re building in-house,” “We already have [competitor],” “We use horizontal AI tools”) with sophistication, framing Lawdify as a complementary vertical intelligence layer, not a replacement.Support the CEO in preparing proposals, POC structures, and follow-up materials for enterprise prospects.Content Creation & Brand Building (Secondary)Draft and publish thought leadership content for the CEO’s personal LinkedIn and the Lawdify company page. This includes posts on insurance claims innovation, AI in dispute resolution, construction tech, and APAC legal market trends.Create high-value, ICP-targeted content assets: case study drafts, one-pagers, short whitepapers, email nurture sequences, and event follow-up materials.Monitor engagement metrics (impressions, comments, inbound leads from content) and iterate on what resonates with our target audience of senior claims professionals and legal leaders.Coordinate with the CEO to identify content angles from live customer engagements, industry conferences, and market developments.Events & Community (Secondary)Organise and manage on-the-ground events in KL and across the region: intimate roundtables, industry breakfast briefings, and co-hosted sessions with partners and customers.Identify and register Lawdify for relevant insurance, legal tech, and construction industry events in APAC. Handle logistics, attendee outreach, and post-event follow-up.Leverage events to generate warm leads, deepen relationships with existing prospects, and position Lawdify as a thought leader in APAC claims and disputes technology.Build and maintain a network of local contacts in the Malaysian insurance and legal ecosystem through proactive relationship-building (coffee chats, introductions, industry body engagement).What We’re Looking ForMust-Haves+5 years of experience in B2B sales, business development, or a client-facing role in professional services, insurance, legal, or enterprise SaaS. Fresh graduates with exceptional communication skills and a demonstrable track record of hustle will be considered.Native or near-native English proficiency. You will be speaking with C-suite executives, senior lawyers, and heads of claims daily. Your written English must be sharp, professional, and free of errors.Bahasa Malaysia proficiency (spoken and written) to navigate the Malaysian insurance market and build local relationships.Strong research and analytical skills. You can dissect an enterprise org chart, understand a company’s claims operations from public filings and news, and turn that into a personalised outreach strategy.Excellent writing ability. You can draft a compelling LinkedIn post, a concise cold email, and a clear event brief with equal confidence.Self-starter with extreme ownership. You do not wait for instructions. You identify what needs to be done, propose a plan, and execute. This is a seed-stage startup; you will be building the playbook, not following one.Comfortable with AI tools and eager to use them daily. You will be expected to use AI assistants, automation tools, and CRM systems to maximise your output.Nice-to-HavesExperience in or exposure to the insurance claims, legal, or construction industries in Malaysia or APAC.Existing network or relationships within Malaysian insurance companies, brokers, or legal firms.Experience with LinkedIn content creation, social selling, or event management.Familiarity with CRM tools (NetHunt, HubSpot, Salesforce) and sales engagement platforms.Additional language proficiency (Mandarin, Tamil) for the Malaysian market.Our Culture & What to ExpectLawdify is a two-founder, seed-stage company. We are small, fast, and intense. Here is what that means for you:You will work directly with both co-founders daily. There are no layers between you and the decision-makers.This is not a 9-to-5. We operate across time zones (Singapore, Hong Kong, Malaysia, and occasionally US/Europe) and expect flexibility. In return, you get outsized learning, responsibility, and impact.We are building the playbook together. Your ideas, feedback, and initiative will directly shape our go-to-market strategy.High accountability, high autonomy. We do not micromanage. We set clear targets, give you the tools and context, and expect you to deliver.Early employees who prove themselves will have a path to equity participation and leadership roles as we scale.Compensation & StructureBase: USD 2,000-2,300/month (guaranteed, paid monthly).Commission: USD 50 per qualified enterprise meeting booked and held, plus USD 200 per meeting that converts to a paid pilot. Meetings beyond target pay at 1.5x. On-target earnings: USD 3,000-3,300/month. Top performers realistically earn USD 3,500+/month.Structure: Full-time contractor engagement, with potential transition to Employer of Record (EOR) post-probation.Probation: 3 months. This is a mutual evaluation period — we are assessing fit, and you should be too.Growth: Clear path to a senior commercial role as Lawdify scales. Early team members who deliver will be first in line for equity and leadership positions.Uncapped Earning Potential: Your commission is directly tied to the meetings you book and the pilots you help convert. Every qualified meeting earns you USD 50, with an accelerated rate for overperformance. Top performers realistically earn USD 3,000-3,500+/month within their first quarter.Ground-Floor at a VC-Backed Company: You are joining at the inflection point. Lawdify is backed by Iterative and Analog, has USD 300K+ ARR with enterprise clients like Zurich Insurance already live, and a rapidly growing APAC pipeline. This is rare: a chance to build a sales engine from scratch with real customers, real revenue, and a product that senior industry leaders are already buying.Our Interview ProcessInitial Chat (30 mins): A conversation with our CEO to assess your communication skills, professional presence, curiosity about our space, and cultural fit. Come prepared to discuss why this role and this market excite you.Take-Home Project (48–72 hrs): A practical assessment simulating real work. For example: research a named insurance prospect in Malaysia, draft a personalised outreach sequence (email + LinkedIn), handle a mock objection, and draft a short LinkedIn thought leadership post on a topic relevant to our ICP.Final Interview (45 mins): A deep dive into your take-home project with our CEO. We will discuss your research methodology, writing quality, strategic thinking, and how you would approach the first 30–60–90 days in the role.
How to ApplySend your CV and a short note (no more than 200 words) explaining why you are the right person for this role to eliza.jiang@lawdify.ai. In the subject line, include: SDR – [Your Name] – [City].No recruiters. No generic applications. Show us you’ve done your homework.
