About UsInnerwork Circle helps individuals unlock the next level within themselves. Our programs are built for the inwardly courageous. We design experiences that invite people to return to themselves with clarity, honesty, and depth, so they can live, lead and move through the world more consciously. We work with leaders, founders, and ambitious individuals who are ready for deeper growth, greater clarity, and more meaningful transformation. Through immersive experiences, leadership programs, and transformational interventions, we help people uncover and overcome the internal barriers limiting their next level of leadership, performance, and fulfillment. As we scale, we are building a world class demand generation engine to drive audience growth, event participation, community engagement, and program enrollment. The OpportunityWe are seeking a commercially sharp, analytically rigorous, data-driven and creative Growth & Performance Marketing Lead to build and scale our digital demand generation engine. This is a high-impact growth role responsible for driving qualified demand, optimizing customer acquisition, and building a predictable, scalable marketing funnel across events, programs, and premium offerings. You will own the full performance marketing engine from paid media strategy and media planning to creative optimization, conversion improvement, and revenue contribution. This role is ideal for a growth minded operator who combines analytical discipline with creative instinct, and who thrives on turning marketing investment into measurable business outcomes. Mission of the RoleBuild and optimize a high-performing paid acquisition and digital growth engine that consistently generates qualified leads, converts demand efficiently, and drives profitable revenue growth.
You will own the full-funnel performance marketing ecosystem from media strategy and campaign execution to funnel optimization, conversion efficiency, and growth analytics.
Your work will directly drive:o Qualified lead generationo Event registrations and attendanceo Community membershipo Program applications and enrollmentso Customer acquisition efficiencyo Revenue growth and marketing ROI Key Responsibilities
1. Performance Marketing Strategy & Executiono Develop and execute the paid media strategy across key platforms, including Meta, Google, LinkedIn, and emerging channels.o Plan, launch, manage, and optimize multi-channel campaigns across the customer journey.o Allocate budgets dynamically to maximize efficiency, scale, and return.o Build a predictable and scalable paid acquisition engine. 2. Digital Media Planning & Budget Optimizationo Own media planning, budget allocation, and channel mix optimization.o Continuously improve spend efficiency across platforms, audiences, and campaigns.o Optimize toward key commercial outcomes including pipeline, revenue, and profitability.o Ensure sustainable CAC while scaling lead volume and quality.
3. Funnel Architecture & Conversion Optimizationo Design and optimize end-to-end acquisition funnels.o Improve conversion performance across landing pages, registration flows, sales pages, and application journeys.o Partner closely with content, design, and sales teams to increase conversion rates at every stage.o Identify and eliminate friction points throughout the customer journey. 4. Creative Strategy & Performance ContentDevelop high-converting creative strategies rooted in audience psychology and performance data.Create or direct the production of performance-led assets, including:-Paid social creatives-Video ads and reels-Landing page copy-Email nurture sequences-Ad scripts and creative briefsScale winning creative concepts through structured testing. 5. Growth Optimizationo Build a rigorous test-and-learn framework across audiences, offers, messaging, and creative.o Run continuous A/B and multivariate testing.o Identify new acquisition opportunities, channels, and growth levers.o Translate insights into scalable growth initiatives.
6. Analytics, Attribution & Reportingo Own campaign measurement, attribution, and performance reporting.o Build dashboards and reporting frameworks that connect marketing activity to business outcomes.o Monitor and optimize core metrics across the funnel.o Deliver weekly and monthly insights with clear recommendations for action.
Ideal Candidate Profile Must-Have5–8 years of experience in performance marketing, growth marketing, or demand generation.Proven track record of scaling paid acquisition programs with measurable ROI.Deep expertise across Meta Ads, Google Ads, LinkedIn Ads, and analytics platforms.Strong experience managing media budgets and optimizing for efficiency and scale.Demonstrated success in full-funnel optimization and conversion rate improvement. Strongly PreferredExperience in premium services, education, coaching, wellness, events, or digital programs.Background in direct response marketing and performance creative.Familiarity with CRM, marketing automation, and attribution tools.Experience in scaling both B2C and high-ticket lead generation funnels. Core CompetenciesCommercial acumenAnalytical rigorGrowth mindsetMedia planning expertiseConversion optimizationCreative judgmentCustomer psychologyStrong ownership mentalityCross-functional collaborationEntrepreneurial problem solving What Success Looks LikeSuccess in this role will be measured by:o Marketing-qualified leads (MQLs)o Sales-qualified leads (SQLs)o Cost per lead (CPL)o Customer acquisition cost (CAC)o Lead-to-customer conversion rateo Landing page conversion rateo Return on ad spend (ROAS)o Marketing-sourced pipeline valueo Marketing-sourced revenueo LTV:CAC ratioo CAC payback period
Working ModelRemote / flexible engagementCross-functional collaboration with founder, leadership team, content, partnership and program teamsOutput-driven (pipeline quality, acquisition efficiency, revenue impact) rather than hours-based Why Join UsBuild Something MeaningfulShape a new category at the intersection of human transformation, leadership, and performance. Own the Growth EngineLead and scale the paid acquisition and digital demand generation function from the ground up. High Impact, High VisibilityWork directly with the founder and leadership team to shape growth strategy. Blend Creativity with CommercialityOperate at the intersection of storytelling, behavioral insight, data, and growth strategy. To ApplySend your resume and a brief summary of:Examples of paid campaigns managedKey performance results achievedMedia budgets managedSpecific examples of funnel or conversion improvements delivered Email: start@innerworkcircle.asiaSubject Line: Growth & Performance Marketing Lead – [Your Name]
About UsInnerWork Circle helps individuals unlock the next level within themselves. Our programs are built for the inwardly courageous. We design experiences that invite people to return to themselves with clarity, honesty, and depth, so they can live, lead and move through the world more consciously. We work with leaders, founders, and ambitious individuals who are ready for deeper growth, greater clarity, and more meaningful transformation. Through immersive experiences, leadership programs, and transformational interventions, we help people uncover and overcome the internal barriers limiting their next level of leadership, performance, and fulfillment. As we scale, we are building a dedicated B2B growth engine to bring this work into organisations—helping companies develop more self-aware, resilient, and effective leaders and teams. The OpportunityWe are seeking an entrepreneurial, commercially driven Business Development & Strategic Partnerships Lead to build and scale our corporate revenue platform. This is a high-impact role focused on creating and converting a robust pipeline of enterprise and corporate clients. You will identify opportunities, build strategic relationships, and close high-value partnerships across leadership development, organisational transformation, and bespoke executive experiences. This role is ideal for a proven hunter-builder—someone who thrives in ambiguity, can create structure from scratch, and is excited by the opportunity to build a new growth engine with significant upside. Mission of the RoleBuild and scale Innerwork Circle’s B2B revenue engine by:Hunting and acquiring corporate clientsBuilding and converting a high quality sales pipelineSecuring strategic partnerships with organisations, leadership teams, and decision-makersEstablishing repeatable, scalable revenue streams through enterprise programs, retreats, and long-term partnerships This role is growth-focused, conversion-driven, and partnership-led, with flexibility to operate remotely and on a non-full-time / project basis. Key Responsibilities1. Corporate Business Development & Enterprise Sales (Primary Focus)Identify, target, and acquire corporate clients, leadership teams, and organisationsProactively hunt for new business opportunities (cold outreach, warm networks, partnerships)Build relationships with senior decision-makers including CEOs, CHROs, Heads of L&D, and business leadersPitch and position Innerwork Circle’s bespoke offerings:· Corporate workshops· Leadership seminars· Private retreats· Custom transformation programsLead the full sales cycle from prospecting and qualification to proposal, negotiation, and close 2. Pipeline Creation & Demand GenerationBuild and manage a healthy, qualified B2B pipeline across target segmentsDevelop account based outreach strategies for priority sectors and target accountsPartner closely with marketing (if applicable) to refine messaging, campaigns, and lead-generation initiativesEstablish clear qualification criteria and stage-gate discipline across the funnel 3. Client Experience & Customer ServiceDeliver a high-touch, concierge style experience for corporate clientsUnderstand organisational goals, leadership challenges, and team dynamicsTranslate needs into customised program proposalsEnsure smooth onboarding and handover into program delivery 4. Creative Strategy & Performance ContentDiagnose client needs, organisational challenges, and leadership prioritiesDesign tailored solutions across workshops, leadership programs, retreats, and transformational experiencesCraft compelling commercial proposals that align client objectives with business outcomesPosition InnerWork Circle as a strategic partner rather than a training vendor 5. Strategic Partnerships & Channel DevelopmentBuild partnerships with:· Corporates and SMEs· Founder networks and business communities· HR, L&D, and leadership development teamsCreate long-term, scalable revenue channels that generate recurring demand through:· Retainers· Multi-program engagements· Annual partnerships 6. Revenue Ownership & Commercial PerformanceOwn revenue targets, pipeline targets, and conversion metricsForecast accurately and manage sales performance against goalsStructure and close high-value B2B dealsFocus on scalable revenue generation, not one-off sales Ideal Candidate ProfileMust-Have8+ years in B2B business development, enterprise sales, or strategic partnershipsProven track record of building pipelines and closing high-value corporate dealsExperience selling intangible, premium-value solutions such as consulting, leadership development, executive education, or transformation servicesDemonstrated ability to operate independently and build new markets or revenue streams from scratch Strongly PreferredExperience in leadership development, organisational consulting, executive coaching, learning and development, or experiential programsExisting network among senior corporate leaders, CHROs, HR leaders, L&D heads, founders, and business ownersBackground in consulting, executive education, organisational development, or premium professional services Critical Success Metrics (First 12 Months)Qualified pipeline generatedNumber of enterprise opportunities createdConversion rate from qualified lead to closed dealRevenue closedAverage deal valueSales cycle durationPercentage of recurring or repeat revenue secured What Success Looks LikeWithin 12 months, you will have:Established a predictable enterprise sales funnelSecured anchor corporate clients and strategic partnershipsBuilt a repeatable B2B commercial engineCreated a foundation for scalable, recurring enterprise revenue Working ModelRemote / flexible engagementNot required to be full-timeOutput-driven (pipeline + conversions) rather than hours-based Why Join UsBuild Something MeaningfulShape a new category at the intersection of human transformation, leadership, and performance. Create a New Revenue EngineBuild and scale a high-growth B2B vertical from the ground up. High Impact, High VisibilityWork directly with the founder and leadership team to shape growth strategy. Strong Commercial UpsideAttractive performance-based compensation aligned to outcomes and enterprise value creation. Flexible Engagement ModelRemote, autonomous, and outcomes-driven. To ApplySend your resume and a brief summary of:Enterprise deals you have closedPipelines you have builtStrategic partnerships you have developedRelevant sectors and networks you bring Email: start@innerworkcircle.asiaSubject Line: Business Development & Strategic Partnerships Lead – [Your Name]
About UsInnerwork Circle helps individuals unlock the next level within themselves. Our programs are built for the inwardly courageous. We design experiences that invite people to return to themselves with clarity, honesty, and depth, so they can live, lead and move through the world more consciously. We work with leaders, founders, and ambitious individuals who are ready for deeper growth, greater clarity, and more meaningful transformation. Through immersive experiences, leadership programs, and transformational interventions, we help people uncover and overcome the internal barriers limiting their next level of leadership, performance, and fulfillment. As we scale, we are building a dedicated B2B growth engine to bring this work into organisations—helping companies develop more self-aware, resilient, and effective leaders and teams. The OpportunityWe are looking for a driven, hands-on Business Development & Partnerships Associate to support and execute the day-to-day activities of our B2B sales and partnerships engine. You will work directly with the Business Development & Strategic Partnerships Lead to build pipeline, engage prospects, support deal flow, and execute outreach strategies. This role is ideal for someone who:Is hungry to learn B2B sales and partnershipsIs willing to do the detailed, execution-heavy workHas strong discipline, resilience, and ownershipWants to grow into a high-performing commercial leader Mission of the RoleSupport the execution and growth of Innerwork Circle’s B2B revenue engine by:Generating and qualifying leadsSupporting outreach and pipeline buildingCoordinating proposals and client interactionsDriving consistency and discipline in sales execution Your role is to turn strategy into consistent daily action and pipeline into results. Key Responsibilities1. Lead Generation & Prospecting (Core Focus)Identify and research target companies, industries, and decision-makersBuild prospect lists across priority segmentsExecute outbound outreach via: -LinkedIn -Email -Events and networkingInitiate conversations and generate interest from potential clients 2. Pipeline Management & CRM DisciplineMaintain and update CRM systems with leads, contacts, and deal progressTrack pipeline stages and ensure accurate data hygieneFollow up consistently with prospects to move deals forwardSupport the Lead in managing pipeline visibility and reporting 3. Sales Support & Deal ExecutionSupport preparation of proposals, decks, and client materialsCoordinate meetings, discovery calls, and follow-upsTake notes and track action items from client conversationsAssist in moving deals from qualification to closure 4. Partnerships & Relationship BuildingSupport outreach to partners including: -Founder communities -Corporate networks -HR / L&D stakeholdersMaintain ongoing communication with partners and prospectsHelp identify new partnership opportunities 5. Event & Activation SupportSupport execution of B2B events, workshops, and corporate engagementsAssist in pre-event outreach and post-event follow-upsHelp convert event participants into pipeline opportunities 6. Operational & Administrative SupportEnsure smooth execution of outreach campaigns and sales processesManage scheduling, coordination, and documentationSupport weekly reporting and pipeline tracking Ideal Candidate ProfileMust-Haveo 2–5 years of experience in sales, business development, or marketing (or strong internship experience)o Strong communication skills (written and verbal)o High attention to detail and strong execution disciplineo Resilient, proactive, and comfortable with outreach and rejectiono Willingness to learn and grow in a fast-paced environment Strongly Preferredo Exposure to B2B sales, partnerships, or client-facing roleso Familiarity with LinkedIn outreach and CRM toolso Interest in leadership, personal growth, or transformation spaceo Experience supporting proposals or client presentations Core Traitso Hungry and driveno Highly disciplined and reliableo Comfortable doing hands-on, repetitive execution worko Strong ownership mindseto Curious and eager to learn Critical Success Metrics o Number of leads generatedo Number of qualified leads (MQLs / SQLs)o Meetings / discovery calls bookedo Pipeline volume supportedo Follow-up and response rateso Contribution to deals closedo CRM accuracy and discipline
What Success Looks LikeWithin 3-6 months, you will have:o Independently manage outreach and lead generationo Build a consistent pipeline of qualified prospectso Become a reliable operator supporting deal flow and conversionso Develop strong B2B sales and partnership fundamentalso Progress toward managing accounts or closing smaller deals
Working Modelo Full-time role based in Singapore (flexible hybrid)o Reports to Business Development & Strategic Partnerships Leado Fast-paced, execution-focused environmento High learning and growth opportunity Why Join UsLearn B2B Sales End-to-EndGain hands-on experience across prospecting, pipeline building, and deal execution. Build Real Commercial Skills Work on revenue-generating activities, not just support tasks. High Growth Environment Learn directly from experienced commercial leaders and grow with the business. Meaningful Work Help organisations and leaders access deeper transformation and growth.
To Applyo Send your resume o Any relevant sales, outreach or business development experienceo A short note why you’re interested in B2B sales and partnerships Email: start@innerworkcircle.asiaSubject Line: Business Development & Partnerships Associate – [Your Name]
