OverviewGusto Collective Singapore is seeking an experienced, dynamic, and passionate Public Relations Senior / Account Executive (Fashion, Beauty, Lifestyle) who thrives in a fast-paced and collaborative environment. You will look forward to developing and growing within an agency representing a dynamic array of international and reputable fashion, luxury, lifestyle, beauty, and hospitality clients.
Your areas of focus will be:Client Servicing: Providing day-to-day consultancy and client management through close collaboration to support clients’ business objectives and targets for the market. Work collaboratively with clients and internal teams to track and review all campaign results to ensure client satisfaction.Strategy: Support account lead and teams in conceptualisation, development, and execution of strategic 360-degree communication plans (with measurable objectives)PR: Devise and drive strategy for media pitching, identify and pitch compelling stories and features, provide counsel to spokespersons, manage and resolve crisis when required, and assist in sample management and coordination for fashion brands.Social: Implement strategies that push creative boundaries for social media campaigns, identify suitable content creators/collaborators, plan and lead content production with partners and various teams to deliver effective content across social networks.Content: Development of key messages and ensure consistency and accuracy of content and marketing collaterals including press release, bios, fact sheet, social media campaign briefs, press kits, website copy, etc.Media Monitoring & Reports: Conduct regular media monitoring on coverage, track, analyze, and compile brand reports, and work closely with clients and internal teams to provide regular updates to ensure KPIs are metEvent Management: Assist and work closely with events team to conceptualise events that best suits client’s brief, development of event flow and on-site manpower requirement.Stakeholder Relations: Build and maintain good relationships with external stakeholders including media, social media influencers, clients (existing and potential), and industry partners.
To succeed in the role, you will have:A diploma or bachelor’s degree in a relevant field from an accredited college or universityAt least 0-4 years of relevant experience in Communications and/or PR. Previous agency experience with proven track record in client satisfaction is a plusA good understanding of global and industry trends in fashion, beauty, luxury and lifestyleProven ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environmentUnderstanding of clients’ requirements with ability to execute effectively and efficientlySelf-motivated and resourceful, with high levels of initiativeExcellent written and communication skills with an eye for detailGood interpersonal skillsStrong analytical skills with ability to anticipate client requirements and provide strategic support and advice accordinglyFlexibility, determination, enthusiasm and the ability to cope well under pressureExcellent organisational skills
You can look forward to:A wealth of diverse opportunities and challenges to develop and grow your skill setsAn exciting and dynamic client portfolio of international and reputable brandsBeing involved in a wide range of brand experiences and eventsA highly-supportive and collaborative work environmentA motivating, fun, and integrated work culture
About Gusto Collective:Gusto Collective is Asia’s leading Brand Technology group and operates in two business domains: crafting tech-powered storytelling for brands and developing immersive technology tools for storytellers.
The company was founded in January 2020 by Aaron Lau, a technology and branding veteran, and renowned business leader. With a mission to future-proof communication for a new generation of consumers, the company specializes in developing tools and immersive content within the spheres of AR/XR, Web2 to Web3 activations, metahuman IPs and emerging AI solutions.
The group has over 200 full-time Gustodians across six offices in Hong Kong, Shanghai, Singapore, Kuala Lumpur, London and Paris. Since its founding, the company has garnered widespread industry recognition as Forbes Asia’s 100 Companies to Watch and as a multi-award winner recognized for excellence in NFT Innovation and creativity. Gusto has recently completed its Seed Plus fundraising at $23 million USD, with Animoca and Gaw Capital leading the round.
OverviewGusto Collective Singapore is seeking an experienced, dynamic, and passionate Assistant Manager / Manager who thrives in a fast-paced and collaborative environment with a passion to lead and mentor. You will look forward to developing and growing within an agency representing a dynamic array of international and reputable fashion, luxury, lifestyle, beauty, and hospitality clients.
Your areas of focus will be:Account Lead: Lead and drive account teams and provide support in the development and implementation of integrated communications campaigns using traditional, social and digital tools.Client Servicing: Client leadership role providing day-to-day consultancy and client management through close collaboration to support clients’ business objectives and targets for the market. Oversee, track, and review all campaign results to ensure client satisfaction.Strategy: Conceptualisation, development, and execution of strategic 360-degree communication plans (with measurable objectives)PR: Devise and drive strategy for media pitching, identify and pitch compelling stories and features, provide counsel to spokespersons, manage and resolve crisis when required, and oversee and assist in sample management for fashion brands.Social: Implement strategies that push creative boundaries for social media campaigns, identify suitable content creators/collaborators, plan and lead content production with partners and various teams to deliver effective content across social networks.Content: Development of key messages and ensure consistency and accuracy of content and marketing collaterals including press release, bios, fact sheet, social media campaign briefs, press kits, website copy, etc.Event Management: Assist and work closely with events team to conceptualise events that best suits client’s brief, development of event flow and on-site manpower requirement.New Business: Take new business briefs, develop proposals, assess feasibility and identify working teams based on manpower and suitability. Drive and support new and creative growth strategiesStakeholder Relations: Build and maintain good relationships with external stakeholders including media, social media influencers, clients (existing and potential), and industry partners.Team Management & Mentorship: Contribute to a positive team environment and serve as a direct manager to junior teammates by providing advice and feedback to help them grow, develop their potential, and advance in their careers at Gusto Collective Singapore.
You will need:A diploma or bachelor’s degree in a relevant field from an accredited college or universityAt least 4 to 6 years of relevant experience in Communications and/or PR. Previous agency experience with proven track record in client satisfaction is a plusA good understanding of global and industry trends in fashion, beauty, luxury and lifestyleProven ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environmentGood leadership skills with ability to drive and lead projects, and mentor, nurture, inspire, motivate, and empower teamsStrong team management experienceUnderstanding of clients’ requirements with ability to execute effectively and efficientlySelf-motivated and resourceful, with high levels of initiativeExcellent written and communication skills with an eye for detailGood interpersonal skillsStrong analytical skills with ability to anticipate client requirements and provide strategic support and advice accordinglyFlexibility, determination, enthusiasm and the ability to cope well under pressureExcellent organisational skills
You can look forward to:A wealth of diverse opportunities and challenges to develop and grow your skill setsAn exciting and dynamic client portfolio of international and reputable brandsBeing involved in a wide range of brand experiences and eventsA highly-supportive and collaborative work environmentA motivating, fun, and integrated work culture
For more information on Gusto Collective SG, please check out these links below:https://www.instagram.com/gustocollectivesea/?hl=enhttps://mercury-integrated.com/
OverviewGusto Collective Singapore is hiring a 6-month full-time PR Account Coordinator (intern) who is interested in being a part of exciting brand experiences within an agency.
Representing a dynamic array of international and reputable fashion, luxury, lifestyle and beauty clients, the Account Coordinator internship will give you a first-hand experience of what goes on behind a luxury Public Relations and Events agency. The minimum commitment period is 6 months with the ideal candidate starting in June/July 2026.
On a day to day basis, you will:
Attend, participate, and provide support at client events, meetings, media sessions, and brainstorming sessions as requireAssist in the development, research, and updating of media listsAssist in the production and development of press releases and press kitsAssist in administrative duties including sorting, collating, mailings, and other administrative functions as assignedSample management for fashion brands - Keeping an accurate inventory of clients’ samples, creation/updating of sample trackers, preparation of loan forms, facilitation of delivery to media/influencers, and follow up on sample returnsDevelop collaterals including press releases, press kits, bios, factsheets, social media campaign briefs, website copies, etc.Media/influencer outreach, pitching, and liaison for events/campaignsConduct regular media monitoring on coverage, track, analyse, and compile brand reports, and work closely with clients and internal teams to provide regular updates to ensure KPIs are metAssist in office housekeeping and cleanliness
To succeed in this role, you will need To be able to commit for a minimum of 6 months, starting in June/July 2026 Passion, interest, and a good understanding of global and industry trends in fashion, beauty and lifestyleProven ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environmentTo be self-motivated and resourceful, with high levels of initiativeExcellent written and communication skills with an eye for detailGood interpersonal skillsFlexibility, determination, enthusiasm and the ability to cope well under pressureExcellent organisational skillsGood to have: Previous experience in PR/marketing/agency
You can look forward to A wealth of diverse opportunities and challenges to develop and grow your skill setsAn exciting and dynamic client portfolio of international and reputable brandsBeing involved in a wide range of brand experiences and eventsA highly-supportive and collaborative work environmentA motivating, fun, and integrated work culture
About Gusto Collective Gusto Collective is Asia’s leading Brand Technology group and operates in two business domains: crafting tech-powered storytelling for brands and developing immersive technology tools for storytellers.
The company was founded in January 2020 by Aaron Lau, a technology and branding veteran, and renowned business leader. With a mission to future-proof communication for a new generation of consumers, the company specializes in developing tools and immersive content within the spheres of AR/XR, Web2 to Web3 activations, metahuman IPs and emerging AI solutions.
The group has over 200 full-time Gustodians across six offices in Hong Kong, Shanghai, Singapore, Kuala Lumpur, London and Paris. Since its founding, the company has garnered widespread industry recognition as Forbes Asia’s 100 Companies to Watch and as a multi-award winner recognized for excellence in NFT Innovation and creativity. Gusto has recently completed its Seed Plus fundraising at $23 million USD, with Animoca and Gaw Capital leading the round.
