This role is responsible for building the visibility layer that enables Eu Yan Sang to gain a clear understanding of performance across its digital channels and support faster, data-driven decision-making. Operating across all four markets, the role partners closely with the broader digital task force to establish dashboards, define KPIs, ensure data integrity, and generate actionable insights.
The role combines strong technical capability in developing business intelligence solutions with the ability to translate data into meaningful insights, effectively partnering with business stakeholders to drive informed decisions and measurable outcomes.
Key ResponsibilitiesData Infrastructure & ReportingMaintain unified performance dashboards across eCommerce, CRM, and paid media channels using Power BI or other agreed BI tools.Establish a single, trusted reporting framework that consolidates data from multiple platforms across all four markets.Define and document core KPI logic and measurement frameworks, ensuring consistent metric definitions across SG, HK, MY, and International.Support the tracking and tagging audit: identifying data gaps and working with IT to resolve them.
Analysis & InsightConduct regular funnel analysis across all markets: identifying drop-off patterns, behavioural trends, and performance drivers.Analyse customer cohorts, purchase frequency, and lifetime value to support lifecycle marketing and retention strategy.Support the CRO Specialist with test analysis and statistical validation.Translate complex data into clear, actionable insights for non-technical stakeholders including market leads and senior leadership
CDP & Advanced AnalyticsSupport the CDP implementation, contributing to data taxonomy, tagging requirements, and identity resolution framework.Ensure downstream data flows from the CDP into Power BI and other activation tools are accurate and reliable.As the programme matures, contribute to predictive analytics use cases such as churn modelling, propensity scoring, and LTV forecasting.
Governance & QualityOwn data quality standards across the reporting environment, flagging anomalies, ensuring consistency, and maintaining documentation.
Key RequirementsBachelor's degree in Statistics, Mathematics, Data Science, Computer Science, Economics, or a related field.Relevant certifications such as Google Analytics or Power BI are a plus.3–5 years of experience in a data analyst or business intelligence role, ideally in eCommerce, retail, or consumer brands.Strong proficiency in Power BI/Big query; experience with Tableau or Looker is also welcome.Solid SQL skills: comfortable writing and optimising queries across relational databases.Working knowledge of GA4, Google Tag Manager, and eCommerce event tracking.Experience building and maintaining reports using CRM or marketing automation platformsFamiliar with CDP concepts and data pipeline architecture is a plus.Competence in Python or R for data manipulation is desirable but not essential.Understanding or experience in TCM and wellness is a plus.Strong proficiency in English is required; additional language proficiency (e.g., Mandarin) may be beneficial for role-related communication needsStrong analytical rigour: you do not just report numbers but analyses them.Clear communicator: you can explain what the data means to people who do not live in spreadsheets.Detail-oriented and process-driven: you care about data quality as much as data insight.Comfortable operating in ambiguityCollaborative and curious: you will work across a wide range of teams and platforms.
Only shortlisted candidates will be notified.
The Head of Growth leads Eu Yan Sang’s commercial and digital growth engine, driving the strategy and execution required to accelerate eCommerce as a key contributor to overall revenue across Singapore, Hong Kong, Malaysia, and international markets. Building on an established foundation—including an active digital task force, ongoing platform enhancements, and a growing data and technology ecosystem—this role integrates cross-functional efforts to deliver a cohesive and high-performing growth engine, while progressively strengthening in-house digital capabilities.
This high-ownership role bridges strategy and execution, partnering closely with eCommerce leads and MDs in each market, agency partners, the IT/Digital Platforms team, and the board to align priorities and drive outcomes. It also plays a key role in developing team capability.
Key ResponsibilitiesData Infrastructure & ReportingMaintain unified performance dashboards across eCommerce, CRM, and paid media channels using Power BI or other agreed BI tools.Establish a single, trusted reporting framework that consolidates data from multiple platforms across all four markets.Define and document core KPI logic and measurement frameworks, ensuring consistent metric definitions across SG, HK, MY, and International.Support the tracking and tagging audit: identifying data gaps and working with IT to resolve them.
Analysis & InsightConduct regular funnel analysis across all markets: identifying drop-off patterns, behavioural trends, and performance drivers.Analyse customer cohorts, purchase frequency, and lifetime value to support lifecycle marketing and retention strategy.Support the CRO Specialist with test analysis and statistical validation.Translate complex data into clear, actionable insights for non-technical stakeholders including market leads and senior leadership
CDP & Advanced AnalyticsSupport the CDP implementation, contributing to data taxonomy, tagging requirements, and identity resolution framework.Ensure downstream data flows from the CDP into Power BI and other activation tools are accurate and reliable.As the programme matures, contribute to predictive analytics use cases such as churn modelling, propensity scoring, and LTV forecasting.
Governance & QualityOwn data quality standards across the reporting environment, flagging anomalies, ensuring consistency, and maintaining documentation.
Key RequirementsBachelor's degree in Marketing, Business, Economics, or a related field; MBA is a plus but not required.9–12 years of experience in digital growth, eCommerce, or performance marketing, with at least 3 years in a senior leadership role.Deep understanding of the full growth stack: paid media, SEO, CRM, CRO, analytics, and product.Experience supporting eCommerce revenue targets in a multi-market environment.Demonstrate strong commercial acumen with the ability to translate digital performance metrics into revenue growth, margin improvement, and overall business impact.Familiar with leveraging CDP architecture, marketing automation, and BI tools.Experience with SFCC, Shopify, or enterprise eCommerce platforms is an advantage.Track record of building and managing high-performing digital teams.Prior experience within the health, wellness, beauty, or consumer goods is preferredStrong proficiency in English is required; additional language proficiency (e.g., Mandarin) may be beneficial for role-related communication needs.Demonstrate strong leadership capabilities, fostering trust, inspiring confidence and enabling high performance across diverse teamsStrategic thinker who can also roll up their sleeves - this team is building, not just planning.Build and manage effective stakeholder relationships, navigating complex matrix organisations, aligning cross-functional teams, and influencing senior leadershipOperate effectively in ambiguous environments, establishing structure, driving clarity, and maintaining momentum as initiatives evolve.Communicate with impact across all levels, from data-driven reviews and board presentations to creative and strategic discussionsExhibit an entrepreneurial mindset, addressing constraints with agility and resourcefulness to sustain progress and delivery momentum
Only shortlisted candidates will be notified.
This role is responsible for driving the conversion of digital traffic into customers by owning and optimising the end-to-end conversion funnel across Brand.com and app channels. Covering Singapore, Hong Kong, Malaysia, and international markets, the role focuses on diagnosing drop-off, running structured experiments, and implementing data-driven improvements to enhance customer journey and deliver measurable revenue growth. The role operates within a newly established digital task force, that brings together internal EYS talent and specialist agency partners a collaborative, sprint-based environment with clear goals and strong senior support.
Key ResponsibilitiesConversion Strategy & OptimisationOwn the CRO roadmap across brand.com and the EYS app for SG, HK, MY, and international markets, prioritising tests and fixes based on data.Design, run, and analyse A/B and multivariate experiments across key funnel stages: landing pages, product pages, add-to-cart flows, and checkout across both web and app.Identify and resolve friction points using heatmapping, session recordings, and funnel analytics.Work with the UX/UI team to translate CRO insights into design and copy improvements.
Market Team SupportAct as the CRO partner to each market team, understanding country-level commercial targets and translating them into localised conversion priorities.Support market leads in diagnosing underperformance and building market-specific test plans aligned to their KPIs.Ensure learnings from one market are shared across others where applicable, adapting for local context.
Diagnostics & ReportingEstablish and maintain the bi-weekly conversion rate reporting rhythm across all agreed markets.Build and own the funnel diagnostic framework, tracking drop-off by stage, channel, device, and market across both web and app.Produce clear analytics and tagging audit; work with the IT/Digital Platforms team to close tracking gaps.
Collaboration & ExecutionWork closely with the Head of Growth, UX/UI team, copywriters, and eCommerce leads in each market.Partner with the IT/Digital Platforms team to ensure correct implementation of tests and fixes.Ensure CRO best practice is embedded into the site and app revamp from the ground up.
Key RequirementsBachelor's degree in Marketing, Business, Economics, or a related field; MBA is a plus but not required.4–6 years of hands-on CRO experience, ideally in eCommerce, health and beauty, or consumer goods.Proven track record of running structured A/B tests and translating results into measurable CVR lifts.Strong working knowledge of tools such as Google Optimize, VWO, Optimizely, or equivalent.Proficiency in behaviour analytics tools such as Hotjar or Microsoft Clarity.Solid understanding of web and app analytics: GA4, Google Tag Manager, and event tracking.Familiar with eCommerce platforms: experience with SFCC, Shopify, or 91App is a strong advantage.Able to write clear test briefs, hypotheses, and post-test analysis reports.Understand statistical significance and how to design tests that produce valid results.Understand or experience in TCM and wellness is a plus.Strong proficiency in English is required; additional language proficiency (e.g., Mandarin) may be beneficial for role-related communication needs.Highly analytical, comfortable making decisions from data but knows when qualitative insight fills the gap.Excellent communicator, able to present findings and recommendations clearly to both technical and non-technical stakeholders.Self-starter who can manage their own workload in a fast-moving, sprint-based environment.Collaborative by nature, this role sits at the intersection of design, IT, marketing, and commercial teams.Possesses strong analytical curiosity and attention to detail, with a disciplined approach and commitment to accuracy and quality.
Only shortlisted candidates will be notified.
This role supports the Group Product Development and Management function by driving an insight-led, strategically aligned product portfolio that supports Eu Yan Sang’s long-term growth. Reporting to the Senior Manager with a dotted-line to the Head of Growth, the Assistant Manager contributes to the New Product Development (NPD) roadmap, category expansion, and lifecycle management by translating consumer insights, market intelligence, and performance data into actionable product strategies that deliver sustainable growth and profitability across markets.Operating at the intersection of consumer insights, product strategy, regulatory compliance, and commercial planning, the role provides analytics-driven support for decision-making and leads cross-functional collaboration to ensure product initiatives are relevant, scalable, and compliant. A key focus is driving the eCommerce NPD pipeline by identifying digital-first opportunities grounded in consumer demand and optimised for online performance, while collaborating closely with marketing, regulatory, manufacturing, and regional teams to balance innovation with local market and regulatory requirements across Singapore, Hong Kong, Malaysia, and international markets.
Key Responsibilities Strategic DevelopmentContribute to the formulation and execution of regional category and subcategory strategies, ensuring recommendations are grounded in actionable insights.Develop tailored category plans aligned with market-specific needs and overall group/ market strategy.Ensure high-potential categories are effectively represented in the NPD pipeline.Champion the harmonization and flow of the group product pipeline across different markets, including co-development initiatives focused on science-based innovation and partnership collaboration opportunities.Collaborate with respective entity/country product, manufacturing, sales and marketing departments to prioritize product pipeline, support the cross-functional teams in the development, design & delivery of new products (end-to-end NPD development).Present and advocate winning commercial propositions to Business Units (BUs).Strengthen product hierarchy, data accuracy, and systems integration to maintain a centralized, aligned product database.
Product Lifecycle ManagementDrive category learning and insights around health & wellness and TCM trends, identifying commercial opportunities for the Company.Support and lead aspects of the management of product lifecycle from conceptualisation, pricing, time-integrated plans for product introduction to measuring ROI of product post-launch.Integrate consumer learning into brand and category strategies, identifying growth opportunities and portfolio gaps.Foster a data-driven culture that prioritises consumer understanding, curiosity, insight generation and analytical thinking.
Consumer Insight and Market IntelligenceLead analysis of consumer, industry, and competitive data to uncover white space for category expansion.Leverage internal and external data sources, collaborating with cross-functional teams (e.g. marketing, eCommerce, and country teams) to generate actionable insights. Synthesize global and local market intelligence to size and prioritise emerging opportunities across key categories. Ensure product development decisions are grounded in validated insights and market realities rather than assumptions. Translate complex data into clear, practical recommendations that inform strategic planning and NPD direction. Partner with external research agencies and consultants to commission, design, and guide category-focused studies.Maintain a strong understanding of competitive activity in priority categories.
Go-to-Market & Digital LaunchPartner with marketing teams to develop and execute digital-first go-to-market strategies for new product launches. Ensure each launch is supported by compelling content and education frameworks, including ingredient storytelling, benefit articulation, and trust-building proof points. Work with CRO and UX teams to optimise product pages and digital journeys for conversion from launch. Contribute product expertise to digital education tools such as onboarding flows, quizzes, content hubs, and guided discovery experiences.
Quality and Process ManagementSupport process improvement initiatives across the Group to harmonize quality management systems.Contribute to documentation, SOP development, and audit-readiness efforts aligned with Group standards.Advocate for enhanced compliance, risk management, and operational excellence throughout the product value chain.
Other Responsibilities/Supporting RoleCollaborate with cross functional teams and BUs to drive continuous improvement and innovation excellence.Support the efficient execution of commercial project, including feasibility assessments and business case development.Prepare management and Board-level reports, presentations, and strategic updates
Key RequirementsMinimum Degree in Food Science/ Nutrition/ Life Sciences or business-related discipline with relevant experience on consumer goods, like VDS, nutritional food and/or personal care product.New Product Development (NPD), category/brand management, innovation, lifecycle management, or related roles within consumer health, nutraceuticals, wellness, or similar industries (regional experience preferred). Proven end-to-end product lifecycle experience, from concept development through launch and post-launch optimisation across multi-market environments. Strong track record in developing and executing NPD pipelines and category strategies, including roadmap planning, prioritisation, and cross-functional delivery. Experience working across marketing, regulatory, quality, manufacturing, and commercial teams to deliver integrated product outcomes. Strong commercial acumen, including business case development, revenue modelling, forecasting, and post-launch performance tracking. Strong ability to apply consumer and market insights (quantitative and qualitative) to inform product strategy, lifecycle decisions, and portfolio development. Strong analytical skills with ability to interpret complex data sets and translate them into clear, actionable insights for decision-making. Solid understanding of product lifecycle management principles, including product introduction, optimisation, and rationalisation across markets. Strong understanding of eCommerce requirements, including digital content creation, product page optimisation, packaging considerations, and marketplace dynamics. Familiarity with regulatory and quality compliance requirements for health and wellness products across multiple markets (e.g. Singapore, Hong Kong, Malaysia, Japan, USA, and others) is highly advantageous. Experience in TCM, traditional wellness, ingredient-led, or science-based product categories is highly desirable. Strong project and stakeholder management skills, with ability to manage competing priorities and drive alignment across functions and markets. Strong communicator and storyteller, able to translate complex product concepts into clear, compelling narratives for diverse stakeholders. High attention to detail, particularly in ensuring quality, compliance, and market-specific requirements are met throughout the product lifecycle. Collaborative, adaptable, and resilient, with ability to operate effectively across diverse markets and shifting priorities. Proactive, solutions-oriented mindset with strong ownership from ideation through execution. Strong written and verbal communication skills in English; proficiency in Chinese and/or Cantonese is advantageous to support communication related to TCM products with non English speaking stakeholders.
Only shortlisted candidates will be notified.
