Job OverviewWe are looking for a Senior Marketing Leader to define and amplify Cobo’s global brand. In this role, you will turn complex technology, security expertise, and regulatory credibility into a clear, differentiated, and compelling story that resonates across markets.
Your work will extend far beyond traditional marketing: shaping executive messaging, driving go-to-market effectiveness, strengthening partner credibility, and building long-term trust with institutional customers. This role operates at an intersection of company strategy, product evolution, and market perception, with close partnership with the executive team.
Job Description:Brand, Positioning & Category StrategyDefine and continuously refine Cobo’s global positioning, value proposition, and category narrativeTranslate a complex product and regulatory landscape into clear, credible differentiationBuild long-term brand authority and trust with institutional and enterprise audiencesExecutive & Market NarrativePartner closely with the leadership team to shape external messaging and thought leadershipEnsure consistency and discipline in how Cobo is represented across media, events, partnerships, and regionsElevate Cobo’s voice on security, custody, infrastructure, and industry standardsStrategic GTM LeadershipProvide strategic direction for product launches, partnerships, and major GTM initiativesEnsure marketing execution is anchored in positioning and narrative, not just features or campaignsAct as a senior thought partner to Sales, BD, and regional leadersMarketing Leadership & GovernanceSet global marketing priorities, success metrics, and operating principlesBalance brand-building, demand support, and ecosystem presence with clear trade-offsMarket & Competitive InsightOwn competitive and market intelligence at a strategic levelBring external perspective and customer insight into executive discussions and planning
Job Requirements:At least 12–18+ years of experience in B2B marketing, brand, or go-to-market strategy, with a track record of operating at senior leadership levelProven expertise in building, resetting, or elevating positioning for complex, technical, or infrastructure-driven businessesStrong strategic judgment and the ability to navigate ambiguity with confidenceExecutive-level communication and storytelling skills, with demonstrated success influencing stakeholders across organizationsExperience in fintech, SaaS, or Web3; deep crypto knowledge is a plus but not requiredA collaborative mindset, comfortable partnering with product, strategy, and executive teams to drive business impact
Cobo is a trusted leader in digital asset custody and wallet infrastructure solutions. Founded in 2017 by blockchain pioneers, Cobo is trusted by more than 500 organizations worldwide, safeguarding billions of dollars in assets with a zero-incident security track record.
Today, Cobo provides the industry’s only unified digital asset wallet platform that integrates all 4 wallet technologies in one place – Custodial Wallets, MPC Wallets, Smart Contract Wallets, and Exchange Wallets. By combining a comprehensive suite of wallet solutions with advanced risk controls and developer tools, Cobo empowers organizations and developers to innovate and scale with ease.
Job Responsibilities:Act as the primary point of contact for the daily operation and management of Cobo’s corporate IT systems and endpoint environmentManage employee accounts, devices, and core productivity tools, covering onboarding, offboarding, role changes, and access managementMonitor and respond to endpoint security events, including EDR alerts, phishing attempts, and common security incidentsSupport internal users by resolving office IT and security-related issues efficiently, ensuring a smooth employee experienceHelp establish and continuously improve IT operations and baseline security standards as the company scalesCollaborate closely with Security, Compliance, and Engineering teams, gaining exposure to security practices
Job Requirements:Bachelor's Degree in Computer Science, Information Security, or a related discipline.At least 2 - 5 years of experience in Corporate IT, IT Operations, or System Support rolesHands-on experience supporting Windows and macOS users in an enterprise environmentExperience with at least one endpoint security solution (e.g. EDR, antivirus, endpoint protection)Awareness of common endpoint and office security risks such as phishing, malware, and account compromiseFamiliarity with identity and access management tools such as Active Directory, Google Workspace, or SSO platformsExperience supporting employee lifecycle processes (onboarding, role changes, offboarding, access provisioning)
