Job Description:
Be a business partner and work closely with the line to provide relevant advice pertaining to HR issues and provide support to various key HR initiatives and programmesProvide guidance to employees of business units on HR policies and practicesProvide performance management guidance to managers and heads of department on concerns such as staff counselling, career development and disciplinary actionsHandle disciplinary issues and grievances of employees of business units to ensure issues are being resolved fairlyImplement business unit employment engagement strategiesManage manpower budget and plan for hiring needs for business unitWork closely with and support hiring managers to prepare and post job advertisement, screening of applications and shortlisting candidates to be interviewedCoordinate interview sessions and conduct interview with hiring managerHandle all on-boarding and off-boarding mattersAssist performance management review process for the business unitWork closely with HR Shared Services on payroll related matters
Job Requirements:
At least 5 years of relevant HR work experiences with good knowledge of HR legislation, policies and proceduresDiploma/Degree in Human Resource Management, Business, or related disciplineExcellent written and oral communication, interpersonal skills and ability to build effective working relationships with all levels in the organizationStrong analytical, problem-solving, time management and priorities management skillsMeticulous with an eye for details and numbersExcellent communication, interpersonal and presentation skillsAbility to multitask effectively and perform under pressure and tight deadlinesAble to work independently and in a teamExcellent customer service skillsStrong analytical and problem-solving skillsExperience in F&B industry will be an added advantage
Responsible for driving the business growth and profitability, operational excellence, and innovation while ensuring alignment with organisation’s overall objectives. The Assistant General Manager (AGM) will be pivotal to influence, develop and execute strategy to drive profitability, revenue, business growth and market position with the following Key Area Focus:
KEY AREA FOCUS
1) Strategic LeadershipCollaborate with senior leaders and key stakeholders to define the strategic direction and establish long-term business objectives.Identify business opportunities to achieve new sales and revenue streams by evaluating emerging market trends, and potential areas for expansion.Drive market leadership and innovation to keep brands relevant and strengthen brand positioning.Develop and execute strategic plans, initiatives, and operational policies that drive sustainable growth and profitability.Develop and execute effective B2B strategies in manufacturing, catering, souvenir and merchandise.Conduct in-depth market research and analysis to support data-driven decision-making and uncover growth opportunities.Present strategic plans, progress updates, and key recommendations to the leadership team for alignment and decision-making.
2) Operational ExcellenceOversee daily operations to ensure efficiency, quality, and adherence to organisational standards and compliance requirements.Drive customer experience excellence by delivering high-quality products and services, supported by structured customer feedback mechanisms to enable continuous improvement.Leverage technology through digitisation or automation with significant cost impact in the areas of enhancing operational efficiency, customer engagement, and data-driven decision-making. Implement digital tools and platforms to support better management, scalability, and business growth.Enhance operational performance and productivity through process optimisation and streamlining initiatives.Establish performance metrics and KPIs with clear reporting mechanisms to monitor and drive operational effectiveness.Foster a culture of continuous improvement, innovation, and operational excellence across the organisation.
3) Financial ManagementOwn financial performance, ensuring the achievement of both top-line (revenue) and bottom-line (profitability) targets.Manage budgets and monitor financial performance, taking timely corrective actions to address variances, with focus on cost savings by driving optimisation for multiple work streams (I.e. Labour, Cost of Goods, Operational Costs).Drive profitability through strategic cost management and targeted revenue growth initiatives.Develop and oversee annual budgets, financial forecasts, and resource allocation plans to support business objectives and sustainable growth.Identify financial risks and implement effective mitigation strategies to safeguard the organisation’s financial health and ensure long-term stability.
4) Leadership and Team ManagementProvide strong leadership and direction to the operations team, fostering a high-performance and results-driven culture.Enhance organisational effectiveness by driving people objectives, change management and transformation.Offer mentorship, coaching, and development opportunities to build and retain a high-performing teamSet clear goals and objectives, ensuring alignment with the organisation’s strategic vision and priorities.Promote a collaborative, inclusive, and communicative work environment that encourages teamwork, innovation, and continuous improvement.
5) OthersPerform additional duties as required to support evolving business needs and strategic initiatives.
JOB REQUIREMENTS
At least 10 years of progressive experience in management preferably in Food & Beverage establishment, hotel, retail or a related field (including 8 years in a senior leader capacity with P&L responsibility).Experience within a complex, matrix organisation in roles with advancing responsibility is a plus.Recognised Degree in Business, or relevant discipline.Deep understanding of retail and/or food & beverage operations, including quality control, with working knowledge of regulatory compliance in the food industry.Influential leadership with the ability to inspire and motivate a diverse workforce. Proven experience in strategic planning and execution.Effective marketing and brand management skills with experience in developing and implementing successful marketing campaigns.Proven track record of managing P&L, driving growth, and achieving profitability in a competitive environment, with strong financial acumen. Ability to drive innovation and adapt to changing market conditions. Experience in product development and market expansion.Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
JOB DESCRIPTIONS
CRM & Loyalty StrategyOwn the BTGR programme with P&L accountability and be responsible for financial KPIs to determine the success of the programmeDevelop and drive the Group’s loyalty strategy, with a strong focus on growing the BreadTalk Group Rewards ProgrammeEstablish customer lifecycle frameworks across acquisition, engagement, retention, and reactivationDrive segmentation and personalisation strategies to enhance customer experience across all brandsIdentify opportunities to increase customer frequency, spend, and lifetime value BreadTalk Group Rewards Programme ManagementContinuously enhance the BreadTalk Group Rewards Programme, including programme structure, mechanics, and member value propositionMonitor programme performance and drive initiatives to improve member acquisition, engagement, and retentionLead the expansion of partnerships to strengthen the loyalty ecosystem and enhance member benefitsProvide strategic direction on corporate orders and partnership initiatives to ensure alignment with business objectives
Campaigns & ExecutionOversee end-to-end campaign planning and execution across all channels (eDM, app push notifications, SMS, etc.)Drive automation and personalisation initiatives through CRM tools and platformsEstablish testing and optimisation frameworks to improve campaign effectiveness and ROIEnsure timely and accurate deployment of communication materials across all touchpoints Data Analytics & InsightsLead the analysis of customer data to derive actionable insights and recommendationsDefine and track key metrics, including member growth, retention rates, repeat purchase, and campaign performancePartner with internal stakeholders to translate insights into strategies that drive store traffic and salesOversee reporting frameworks and regular performance updates to management Digital Platform & App ManagementAct as the business owner of the BreadTalk Group Rewards Programme appSound knowledge of programme technicalities to work alongside programme vendorWork closely with IT, vendors and digital teams to drive system enhancements, integrations, and new feature rolloutsOversee UI/UX improvements, incorporating feedback from stakeholders and customersEnsure the app experience remains customer-centric, seamless, and competitive Stakeholder ManagementCollaborative, mature leader competent at stakeholder management to achieve business goals and organisational projects togetherPartner closely with Brand, Marketing, Operations, and external vendors to drive initiativesAlign strategies across multiple brands within the GroupProvide guidance to stakeholders on leveraging the loyalty programme to drive business performanceEnsure smooth execution of campaigns, promotions, and partnerships across all outlets Team LeadershipLead, mentor, and develop the Loyalty & Partnership teamSet clear direction, priorities, and performance expectationsFoster a data-driven and customer-centric culture within the team
JOB REQUIREMENTS
Degree in Marketing, Business, Data Analytics, or related fieldMinimum 8–10 years of relevant experience in CRM, loyalty, or customer engagement roles, preferably in F&B, retail, or consumer industriesProven experience in managing and scaling loyalty programmes and CRM initiativesStrong analytical mindset with the ability to translate data into actionable insightsExperience with CRM systems and marketing automation toolsStrong stakeholder management and communication skillsPrior experience in leading teams is preferredSelf-driven, adaptable, and comfortable operating in a fast-paced environment
Job Responsibilities:
Identify potential location for opening of new outletsConduct feasibility study & research on potential locationRecommend potential outlets to internal stakeholdersEnsure current leases are negotiated and executed on time and within budgetWork closely with internal stakeholders, project team and finance team.Maintain good relationships with stakeholders and landlords.
Job Requirements:
Experience in the F&B or Retail industry would be a strong advantage. Minimum of 5 years of experience in the real estate industry handling sale, leasing and/or marketing of commercial properties/ shops/ outlets.Good knowledge of local real estate legislation and regulationsExtensive network of commercial properties that are available for lease and/or saleWell versed in market trends and practices in the commercial industryExcellent communication , presentation and negotiation skillsKnowledge in building M&E matters would be an advantage.
Job DescriptionBe a business partner and work closely with the line to provide relevant advice pertaining to HR issues and provide support to various key HR initiatives and programmesProvide guidance to employees of business units on HR policies and practicesProvide performance management guidance to managers and heads of department on concerns such as staff counselling, career development and disciplinary actionsHandle disciplinary issues and grievances of employees of business units to ensure issues are being resolved fairlyAssist to implement business unit employment engagement strategiesInvolved in managing manpower budget and plan for hiring needs for business unitWork closely with Talent Acquisition Team to prepare and post job advertisement, screening of applications and coordinate interview sessionsHandle all onboarding and offboarding mattersWork closely with Training Team for training related mattersWork closely with HR Shared Services on payroll & HRIS related matters
Job RequirementDegree in Human Resource Management, Business, or related disciplineAt least 3 years of Hands-on working experience in F&B, Retail or fast paced industry will be an advantage, with knowledge of the local employment act and statutory requirements.Excellent written and oral communication, interpersonal skills and ability to build effective working relationships with all levels in the organisationStrong analytical, problem-solving, time management and priorities management skillsMeticulous with an eye for details and numbersExcellent communication, interpersonal and presentation skills.Ability to multitask effectively and perform under pressure and tight deadlines
