This role drives end-to-end growth across both consumer app engagement and business pipeline development, combining performance marketing, lifecycle CRM, digital optimisation, and strategic partnerships to accelerate adoption and impact. Responsibilities
App Growth & User Acquisition Own and drive strategies to grow key app metrics including downloads, activation, retention, and repeat usage. Plan and execute full-funnel acquisition campaigns across paid, owned, earned, and partner channels. Optimise cost per acquisition (CPA), conversion rates, and budget efficiency through continuous channel performance management. Develop campaign roadmaps that directly support product adoption and user growth goals. Collaborate with product and design teams to enhance onboarding flows and overall user experience. Lifecycle Marketing & CRM Journeys Leverage CRM tools to build personalised customer journeys across onboarding, engagement, reactivation, and retention. Execute segmented campaigns via push, email, in-app and other channels to improve loyalty and lifetime value. Drive experimentation through A/B testing and user segmentation to continuously improve engagement outcomes. B2B Demand Generation & Lead Development Support B2B pipeline growth by developing and executing digital lead generation campaigns across channels such as LinkedIn, webinars, email, and content marketing. Identify, qualify, and nurture potential business leads in collaboration with sales and business development teams. Apply demand generation principles, conversion tracking, and reporting processes to improve lead acquisition efficiency. Partnerships & Strategic Campaign Proposals Support high-impact partnership initiatives that drive both consumer adoption and business growth. Collaborate with external partners (e.g., merchants, banks, government agencies, platforms) to build co-marketing plans and joint campaigns. Contribute to partnership proposals, go-to-market strategies, and campaign execution to deliver shared outcomes. Market Insights & Performance Analytics Conduct market research and competitive analysis to identify growth opportunities across both B2C and B2B segments. Monitor KPIs including app acquisition, engagement, retention, ROI, as well as lead volume and lead acquisition cost. Translate data insights into actionable campaign improvements and growth strategies. Leadership Mentor and support a high-performing marketing team across growth, CRM, and campaign execution. Job Requirements Bachelor’s degree in Marketing, Business Administration, or a related field. Stay up-to-date with industry trends, emerging technologies, and best practices in B2B marketing and app-marketing technology. Proven experience in app marketing with a strong track record of driving user acquisition and engagement. Strong analytical skills and ability to leverage data to make informed decisions and recommendations. Proficiency in performance marketing tools (eg: Google Ads, Facebook business manager) and SEO tools (eg: Semrush. Google Trends) CRM systems. Basic SEO knowledge and experience with experience with keyword research, analysis, and optimization will be advantageous. Excellent project management and organizational tools with the ability to prioritize tasks. Excellent communication and interpersonal skills.
Responsibilities
QA Domain GovernancePromote a QA culture of collaboration and continuous improvement within QA domain, with a start-left / shift-left paradigm.Represent QA domain in technical leadership meetings and goal-settingDrive and own QA domain's workplan and vision, tracking and reporting QA domain-specific metrics that supports said workplanAdvocate AI-assisted test planning and execution via Agentic AIsMentor and guide fellow QA domain members on methodologies, concepts, and best practices in modern automation and domain-specific logic.Drive continuous improvement initiatives by evaluating and introducing new tools, frameworks, or processes that are sustainable.Stay updated with industry trends and advancements in QA methodologies, tools, and technologies, and propose their adoption as appropriate.
TechnicalCollaborate with product managers, software developers, and other stakeholders to analyse and review Product RequirementsDocuments, Technical Documents, and Acceptance Criteria (AC), ensuring they are testable Develop comprehensive test plans and strategies to validate functionality against ACs, business and product requirementsDesign, implement, and execute various testing including System Integration Testing, Functional Testing, Regression Testing, and Performance Testing, to identify risks and performance issuesMaintain and improve API and UI test automation frameworks, ensuring proper Regression Test coverage and identifying regression bugs.Work closely with Engineers and DevOps to triage and identify root cause of defects.Analyze test results, generate test reports, and communicate findings to stakeholders, including recommendations for product enhancements or bug fixesProvide input and feedback during product design and development phases to ensure testability and quality considerations are addressed
QualificationsBachelor's degree in Computer Science, Software Engineering, or related fieldsProven experience (5+ years) as a QA Engineer or Software Tester, with a focus on test automation, quality management, and/or quality enablementStrong understanding of QA methodologies, best practices, and standardsStrong experience in managing and maintaining test automation frameworks (e.g., Playwright, Karate, Maestro, Selenium, Appium) via Version Control Systems (e.g., Git), and DevOps platforms (e.g., Gitlab)Proficiency in designing and executing Functional Testing, System Integration Testing, Regression Testing, and Performance TestingExcellent communication and collaboration skills with cross-functional teams.Strong analytical and problem-solving skills, with meticulous attention to detail.Strong organizational and time management skills, with the ability to handle multiple tasks and prioritize effectively.
Responsibilities:
• Collaborate with product managers, software architects, and other stakeholders to understand requirements and translate them into technical solutions.
• Design, develop, and maintain high-quality software applications, either on the frontend or backend, using Java / PHP.
• Write clean, efficient, and secure code, following best practices and coding standards. • Participate in code reviews to ensure code quality, identify potential issues and standards compliance throughout the development lifecycle.
• Conduct unit testing and debugging to ensure proper functionality and identify and resolve defects.
• Collaborate with frontend or backend development teams, depending on your expertise, to integrate components and ensure seamless application flow.
• Design and implement scalable and secure backend solutions using Java / PHP programming language.
• Work closely with the QA team to support testing efforts, troubleshoot issues, and resolve defects in a timely manner.
• Collaborate with DevOps teams to implement CI/CD pipelines and automate deployment processes.
• Collaborate with cross-functional teams, including product management, UX/UI designers, and operations teams, to ensure successful project implementation.
• Contribute to the continuous improvement of development processes and the adoption of best practices and technologies.
• Provide support and assistance to other developers, promoting knowledge sharing and collaboration.
• Implement CI/CD pipelines and automate deployment processes.
• Stay up-to-date with industry trends, emerging technologies, and security best practices, particularly related to payment systems and secure coding.
Requirements:
• Bachelor's degree in Computer Science, Software Engineering, Information Technology or a related field.
• Proven experience as a Java / PHP Developer, with expertise in either frontend or backend development. Full-stack proficiency is a plus.
• Minimum 3+ years of relevant experience for junior to mid-level roles, minimum 5+ years for senior-level positions.
• Strong proficiency in Java / PHP and experience with the related framework.
• Familiarity with securities concepts and secure coding practices, ensuring the development of robust and secure software applications.
• Experience in developing and integrating payment systems is highly desirable.
• Familiarity with databases and ORM technologies (e.g., Hibernate) for data modeling and persistence.
• Understanding of version control systems, such as Git, and familiarity with Agile methodologies.
• Knowledge of frontend build tools (e.g., Git, and familiarity with Agile methodologies.
• Grunt, Gulp and package managers (e.g., npm, Yarn) is a plus.
• Strong problem-solving and analytical skills, with the ability to analyze requirements and implement effective technical solutions.
• Excellent teamwork and communication skills, with the ability to collaborate effectively with cross-functional teams.
• Strong attention to detail and commitment to writing clean, maintainable, and efficient code.
• Familiarity with cloud platforms is a plus.
• Experience with containerization technologies (e.g., Docker) is desirable.
• Relevant certifications in related fields are advantageous.
