The Operations Manager will report into the Assistant Operations Director to drive sales and profitability through the performance and development of Retail Managers by ensuring:Delivery of operational and commercial standards throughout all stores in the areaCompliance in all areas of compliance activities
Job Responsibilities
Sales & ProfitabilityPro-actively contribute to the business strategy and implement projects or pilots for the areaEffectively manage the Profit & Loss to sustain a profitable performance for the areaSupport the management of customer service activities to increase the quality of the customer experience and thus increase salesIdentify under-performing stores and develop a business plan to address or manage issues effectivelyIdentify key local competitors and market trend, initiate short-term strategy and action plans to be competitive
Operations ExcellenceEnsure all stores adhere to compliance requirements in all operational activities and company Policy & ProceduresLiaise with Merchandising teams regarding products to maximise sales potentialEnsure the visual presentation of all stores represent the brand imageSupport the delivery of all marketing campaignsBe the voice of retail stores to ManagementReview and ensure that Operations SOPs are kept updated
LeadershipCommunicate business and area objectives to Retail Managers to that they are well-informed of the business activities and their required contributionsOffer Retail Managers coaching and support to resolve store issues effectively and promptlyEncourage the retail team to seek and continuously develop knowledge of competitor activity and market trends with the purpose of making innovative recommendations to drive the business forwardCreate a positive environment that results in stable retention and a reduction of labour turnover
PeopleEffectively manage the performance and development of retail managers to drive and maximise sales performance for the areaPlan for succession in the area through identification of individuals with potential for development and growthRecruit and monitor performance/development needs for new (or newly promoted) store managersDevelop performance improvement plans for managers who constantly perform below par
ProjectsUndertake projects and other reasonable duties as assigned by Assistant Operations DirectorCoordinate internal resources and vendors for the flawless execution of projectsTake ownership in project and ensure that all projects are delivered on-time, within scope
RequirementsDiploma holders and aboveMinimum 6 years of experience in retail operations, managing a cluster of retail chain stores and retail staffSales and results oriented to meet targets and budgets for overall outlet profitability managementExcellent multi-store management skillsService oriented with excellent people and customer service skills on all levelsStrong people management skills and ability to coach and develop a team of retail workforceStrong interpersonal skills and adaptable to the fast-changing retail landscapeGood analytical skills, with coaching qualities, positive and able to communicate expectationsIndependent, resourceful, and able to deliver under pressure
Goldheart Jewelry is evolving how a heritage brand speaks to a new generation of romantics, achievers and self-gifters. As a Senior Marketing Executive, you will play a key role in developing and executing integrated brand marketing campaigns that bring our jewellery collections and brand stories to life across retail, media and digital platforms.
Working closely with the Marketing Manager, you will translate brand marketing strategies into impactful campaigns and marketing initiatives across offline, online and out-of-home (OOH) channels. You will also collaborate with the Content, Creative, Retail Operations and Events & PR teams to ensure brand marketing campaigns are executed seamlessly across all customer touchpoints.
This role requires a marketer who combines creative thinking with strong execution, capable of leading campaign workstreams while guiding junior executives and supporting the Marketing Manager in driving key brand marketing initiatives.
What you’ll ownCampaign Development & ProductionContribute to the conceptualisation and development of integrated brand marketing campaigns aligned with product launches, seasonal retail moments and key gifting occasions.Develop campaign narratives, marketing angles and brand storytelling frameworks that strengthen overall brand positioning.Partner with the Content team to shape campaign video concepts, visual direction and storyboards that support brand marketing storytelling.Lead the coordination and execution of brand ambassador and brand marketing campaign shoots, including pre-production planning, shoot logistics and on-site management.Manage shot lists, production timelines and asset deliverables to ensure campaign assets are ready for brand marketing rollout across channels.
Campaign Rollout & Brand Marketing ExecutionTake ownership of the execution and rollout of brand marketing campaigns across retail, media and marketing platforms.Ensure campaign messaging and visual identity are implemented consistently across retail boutiques, marketing materials and brand marketing communications.Coordinate campaign timelines and deliverables across Content, Creative, Retail Operations and Merchandising teams.
A&P and Media ExecutionExecute Advertising & Promotion initiatives that support brand marketing campaigns.Manage the implementation of offline and online media placements, including OOH, print, digital banners and paid social campaigns.Work closely with media agencies and partners to ensure timely submission of creative assets and campaign placements.
Cross-Team Collaboration & LeadershipCollaborate closely with the Events & PR team to translate brand marketing campaigns into compelling activations, launches and experiential initiatives that bring brand stories to life.Ensure brand marketing messaging and storytelling remain consistent across marketing, PR, partnerships and campaign touchpoints.Provide guidance and direction to junior marketing executives, ensuring brand marketing campaign deliverables, timelines and asset requirements are executed effectively.Act as a key support to the Marketing Manager, helping to drive the planning and execution of major brand marketing initiatives while stepping in to lead projects when required.
Campaign Tracking & ReportingMonitor performance of brand marketing campaigns and media executions across channels.Consolidate campaign insights and reports to support optimisation of future brand marketing initiatives.
Competencies RequiredBrand Marketing & Creative Thinking – Strong understanding of brand marketing principles and campaign storytelling, with the ability to translate brand narratives into compelling campaign ideas and integrated marketing content.Project & Production Management - Demonstrates strong capability in managing brand marketing campaign timelines, marketing shoots and cross-functional deliverables, ensuring campaigns and media executions are delivered seamlessly, accurately and on schedule.Stakeholder Collaboration - Builds strong working relationships with internal teams, agencies and external partners.Leadership & Initiative - Able to guide junior team members while supporting the Marketing Manager in delivering key brand marketing initiatives.
The portfolio you’ll build hereA portfolio of integrated brand marketing campaigns spanning retail, media and digital platforms.Experience leading brand ambassador and campaign shoots, translating creative concepts into impactful marketing assets.Development of brand storytelling and visual narratives alongside Content teams.Execution of multi-channel brand marketing campaigns across OOH, print, digital and social media platforms.Cross-functional campaign experience working with Content, Creative, Retail Operations and Event & PR teams.
About you3–5 years of experience in brand marketing, campaign marketing or integrated marketing. Preferably within retail, fashion, lifestyle or beauty industries.Diploma or Bachelor’s degree in Marketing, Communications, Media or a related field.Experience managing campaign development, marketing shoots and brand storytelling initiatives.Familiarity with offline and online media channels including OOH and digital advertising.Strong project management and coordination skills.Enjoys being hands-on and on the ground, ensuring brand marketing campaigns and initiatives are executed to a high standard.Passion for branding, visual storytelling and campaign development
What we offerOpportunities to lead and execute high-visibility brand campaigns and marketing initiatives.Exposure to integrated marketing across retail, media and digital platforms.Hands-on experience working on brand ambassador campaigns, marketing shoots and creative storytelling.A collaborative environment focused on building a modern jewellery brand through impactful campaigns.
The Assistant E-Commerce Marketing Manager is responsible for managing the day-to-day marketing and operational execution of the e-commerce business for Goldheart Jewelry and Lee Hwa Jewellery.
Working closely with the Senior Marketing Manager, this role ensures that e-commerce campaigns, promotions, and platform initiatives are executed effectively to drive traffic, conversion, and revenue across digital channels.
The role serves as a key coordinator across internal teams and external partners, ensuring that campaigns are delivered on schedule, aligned with brand standards, and optimised through performance insights. As a brand custodian, the Assistant E-Commerce Marketing Manager will support the conceptualisation and execution of compelling campaigns, analyse performance data and ROI, manage marketing assets, and oversee the day-to-day marketing operations of the e-commerce business.
Key Responsibilities:
E-Commerce Strategy & Campaign ExecutionSupport the development and execution of commercial and marketing strategies across owned platforms, including brand websites (.com), iShopChangi and marketplaces.Plan, coordinate and execute e-commerce campaigns, promotions, and launches in alignment with brand and commercial priorities.Ensure timely setup, optimisation, and post-campaign wrap-ups across all e-commerce platforms.Lead website redevelopment initiatives and ongoing optimisationContent & Creative ManagementCollaborate with designers and internal teams to develop creative assets for e-commerce campaigns, including promotional banners, product pages, media placements, and in-app advertising.Develop product descriptions and support content updates to ensure accurate and engaging product storytelling.Ideate and execute creative marketing initiatives to boost eCommerce salesEnsure brand consistency and visual standards across all digital touchpoints.Performance Analysis & OptimisationTrack and analyse campaign performance, including traffic, conversion, revenue, and ROI.Prepare monthly performance reports and provide actionable insights to improve campaign efficiency and commercial outcomes.Monitor store performance and recommend improvements in UX, site merchandising, messaging, and layout to enhance customer experience and conversion.Digital Marketing & Channel SupportSupport the execution of digital marketing initiatives such as affiliate marketing, livestreaming and social media content etc.Coordinate paid, owned and promotional channels to maximise campaign reach and effectiveness.Assist with CRM initiatives, onsite merchandising, and UI optimisation to improve engagement and retention.Stakeholder & Partner ManagementBuild and maintain strong working relationships with key e-commerce platform partners (KAMs and enabler) through regular performance reviews and strategic discussions.Act as the execution lead coordinating across internal stakeholders, agencies, and external partners to ensure smooth campaign delivery.Operations & GovernanceMaintain accurate campaign trackers, documentation and SOPs.Support marketing governance processes and ensure alignment with internal reporting and business rhythms.Monitor day-to-day performance metrics and contribute to weekly and monthly reporting cycles.
Experience & Requirements3–5 years of experience in e-commerce marketing, digital marketing, or a related field.Experience supporting e-commerce campaign execution, performance tracking, or digital operations.Strong proficiency in Excel or Google Sheets for data tracking, reporting, and analysis.Highly organised with strong attention to detail and ability to manage multiple timelines.Execution-focused with strong ownership and accountability for deliverables.Effective communicator who collaborates well across cross-functional teams and stakeholders.Analytical mindset with curiosity to understand performance data and optimise results.Adaptable and able to thrive in a fast-paced, dynamic environment.
