At HEINEKEN, we ignite the moments that bring us together, create bonds that are unforgettable, and brew the joy of true togetherness to make the world a better place. Our dream is to shape the future of beer and beyond to win with consumers, and we are entering an incredible next era of innovation and expansion in the beer industry.
As we reimage the future of beer with HEIENEKEN’s EverGreen balanced growth strategy, we would love to have you as part of our team to bring the joy of true togetherness to our people and consumers.
An exciting opportunity has come up for a Sales Executive for Off Trade (OFT).
ROLES & RESPONSIBILITIES:Sales ApproachIn consultation with the Area Sales Manager, develop a sales plan for the assigned OFT segment/district that will support sales volume achievements. The plan shall include a good understanding of the segment/district as well as customers’ requirements to ensure win-win collaboration.Establish a solid relationship with the outlet through customer engagement, understanding of customers’ needs and explore and pursue opportunities to increase sales. Inclusive that of competitors’ outlets.Review and manage business terms and conditions (including volume incentive, trade & Consumer initiatives, etc) to ensure successful contract negotiation and optimization of Advertising & Promotions efforts. Be sensitive to cost and profitability.Partner with Marketing & Trade Marketing and participate in Advertising & Promotions efforts to sell in value proposition(s) of ABPS and to be able to present these in context to address customer needs. Prepare and present business plan and review monthly/quarterly with outlet owners to help improve business.Participate in cross-functional teams to execute promotional activities in outlets and review their effectiveness in increasing sales. Monitor the work of Promotion Agents during sales activities, i.e. roving, if available.Ensure prompt response to inquiries and resolution of questions and/or complaints; work with internal teams to ensure customer requirements are appropriately defined and addressed.Be on the ground and gather market intelligence with regard to trade/competitors’ activities with internal colleagues and determine appropriate counter measures.Maintain documentation, both electronic and physical, of sales activities in order to facilitate appropriate reporting; develop appropriate reports on customer base, potential projects and general customer satisfaction.Complete all sales paperwork promptly and accurately.Perform related duties as assigned.
In-outlet ExecutionWork with Marketing/Trade Marketing teams to execute and track progress of BTL activities in the assigned outlets. Ensure Brand strategy is followed.Fulfill outlet call-plan and ensure execution of Picture of Success (PICOS) in the assigned segment/district. PICOS implementation shall focus on the availability, affordability and visibility of our brands of beer.Maintain an organized format during each sales call, covering all important topics; effectively use IPAD as a tool to execute call objectives, update outlet listing, market intelligence/feedback, etc.
JOB REQUIREMENTS:Minimum a Diploma holder, English & Chinese communication skills required. We are seeking candidates proficient in Chinese to effectively communicate with Chinese-speaking clients.Minimum 2 year sales, marketing or customer-contact experience in a sales-related field, preferably in the FMCG industryValid driving license/car preferredComputer knowledge skillsInterpersonal savviness - inside and outside the organization, builds appropriate rapport and effective relationshipsGood negotiation skills – skillfully negotiate with customers to ensure win-win collaborationWell-organised and ability to work under minimal supervision
At HEINEKEN, we ignite the moments that bring us together, create bonds that are unforgettable, and brew the joy of true togetherness to make the world a better place. Our dream is to shape the future of beer and beyond to win with consumers, and we are entering an incredible next era of innovation and expansion in the beer industry.
As we reimage the future of beer with HEIENEKEN’s EverGreen balanced growth strategy, we would love to have you as part of our team to bring the joy of true togetherness to our people and consumers.
An exciting opportunity has come up for a Sales Executive for On Trade (ONT).
ROLES & RESPONSIBILITIES:Sales ApproachIn consultation with the Area Sales Manager, develop a sales plan for the assigned ONT segment/district that will support sales volume achievements. The plan shall include a good understanding of the segment/district as well as customers’ requirements to ensure win-win collaboration.Establish a solid relationship with the outlet through customer engagement, understanding of customers’ needs and explore and pursue opportunities to increase sales. Inclusive that of competitors’ outlets.Review and manage business terms and conditions (including volume incentive, trade & Consumer initiatives, etc) to ensure successful contract negotiation and optimization of Advertising & Promotions efforts. Be sensitive to cost and profitability.Partner with Marketing & Trade Marketing and participate in Advertising & Promotions efforts to sell in value proposition(s) of ABPS and to be able to present these in context to address customer needs. Prepare and present business plan and review monthly/quarterly with outlet owners to help improve business.Participate in cross-functional teams to execute promotional activities in outlets and review their effectiveness in increasing sales. Monitor the work of Promotion Agents during sales activities, i.e. roving, if available.Ensure prompt response to inquiries and resolution of questions and/or complaints; work with internal teams to ensure customer requirements are appropriately defined and addressed.Be on the ground and gather market intelligence with regard to trade/competitors’ activities with internal colleagues and determine appropriate counter measures.Maintain documentation, both electronic and physical, of sales activities in order to facilitate appropriate reporting; develop appropriate reports on customer base, potential projects and general customer satisfaction.Complete all sales paperwork promptly and accurately.Perform related duties as assigned.
In-outlet ExecutionWork with Marketing/Trade Marketing teams to execute and track progress of BTL activities in the assigned outlets. Ensure Brand strategy is followed.Fulfill outlet call-plan and ensure execution of Picture of Success (PICOS) in the assigned segment/district. PICOS implementation shall focus on the availability, affordability and visibility of our brands of beer.Maintain an organized format during each sales call, covering all important topics; effectively use IPAD as a tool to execute call objectives, update outlet listing, market intelligence/feedback, etc.
JOB REQUIREMENTS:Minimum a Diploma holder, English & Chinese communication skills required. We are seeking candidates proficient in Chinese to effectively communicate with Chinese-speaking clients.Minimum 2 year sales, marketing or customer-contact experience in a sales-related field, preferably in the FMCG industryValid driving license/car preferredComputer knowledge SkillsBasic knowledge and understanding of on-premise sales practicesInterpersonal savviness - inside and outside the organization, builds appropriate rapport and effective relationshipsGood negotiation skills – skillfully negotiate with customers to ensure win-win collaborationWell-organised and ability to work under minimal supervision
At HEINEKEN, we ignite the moments that bring us together, create bonds that are unforgettable, and brew the joy of true togetherness to make the world a better place. Our dream is to shape the future of beer and beyond to win with consumers, and we are entering an incredible next era of innovation and expansion in the beer industry.
As we reimage the future of beer with HEIENEKEN’s EverGreen balanced growth strategy, we would love to have you as part of our team to bring the joy of true togetherness to our people and consumers.
An exciting opportunity has come up for an Assistant Area Sales Manager. We are seeking a strategic, highly driven professional to spearhead the penetration of our premium beer portfolio into Singapore’s top-tier food and beverage establishments. This role is heavily focused on new business development and elite account management within the luxury hospitality sector. The ideal candidate will possess a deep understanding of luxury market trends and have a proven track record of securing placements in exclusive venues, ranging from upscale dining concepts restaurants to elite premium gastro/cocktail bar, etc.
MAJOR ROLES & RESPONSIBILITIES:Targeted Market Penetration: Identify, approach, and secure new pouring and listing agreements with high-end restaurants, luxury gastro bars, and premium country clubs across Singapore.Strategic Account Management: Cultivate and maintain strong relationships with corporate leadership, F&B Directors, General Managers, and Head Bartenders/Sommeliers/Chefs to ensure our products remain highly visible and prioritized.Trend Analysis & Positioning: Continuously monitor luxury market trends, shifting consumer behaviors, and competitor activities to position our beer portfolio effectively against rival premium and craft offerings.Brand Representation: Act as the primary brand ambassador in the premium space. You must maintain a highly polished, professional visual profile and aesthetic suitable for engaging with senior management and representing a luxury portfolio.Commercial Negotiation: Navigate complex ownership and management structures to deliver compelling ROI propositions, negotiate commercial terms, and secure long-term contracts.Activation & Trade Marketing: Collaborate with the marketing division to design and execute bespoke trade activations, high-end consumer tasting events, and staff training at partner venues to drive volume and brand prestige.Sales Forecasting & Reporting: Track sales data, manage a structured pipeline, and provide accurate monthly volume forecasts to the Area Sales Manager.Act as the face of the brand for the premium on-trade channel, requiring a high level of business acumen and the ability to negotiate directly with key decision-makers in the high-end market.Identify, map, and prioritize high-potential premium and fine dining outlets in Singapore to build a strong acquisition pipeline and expand presence in strategic channels.Develop and execute targeted entry strategies for premium dining segments (e.g. Michelin-starred, chef-driven, lifestyle concepts) to establish the brand in a traditionally wine-dominated channel. Build strong partnerships with restaurant owners, chefs, sommeliers, and beverage managers to influence menu placement and long-term collaboration.Develop tailored commercial and experiential proposals (e.g. pairing menus, exclusive listings, activations) that align with each outlet’s concept and business goals. Identifying and developing new consumption occasions (e.g. beer pairing menus, chef collaborations, low/no alcohol offerings) to drive relevance in fine dining environments.Continuously excel in customer relationship management through external relationships with specific dealer(s)#, outlets, and interdepartmental working relationships. Ensure that all interactions, both verbal and written, are professional and display appropriate empathy.Develop and maintain a high level of understanding of the value proposition(s) and to be able to present these in context to the customer need; prepare and present strategic business plan, review monthly/quarterly outlet performance with owners and provide solutions to help outlet improve business.Develop and maintain knowledge of assigned customer business strategies and decision-making processes to improve the overall relationship with the assigned customer. Use electronic system for audits, analysis, and tracking information related to customer accounts and services.Investigate and pursue opportunities for added sales that contribute to the organization and its assigned customers. Manage the pipeline of opportunities from current and prospective customers to ensure that sales goals can be met, including qualification of opportunities, proper prioritization of activities, and management of time and commitments to ensure priority opportunities move through the sales cycle. Gather and leverage insights on competitor presence, pricing, and activation strategies within premium F&B to refine approach and improve win rates.Initiate and lead in cross-functional teams to execute promotional activities and merchandising in outlets and review their effectiveness in increasing sales. Work closely with marketing as Brand ambassadors to monitor and track progress of BTL activities. Lead in ad-hoc District / team projects as assigned by District managerUnderstand consumer, category, portfolio and brand insights. Leverage insights to incorporate portfolio and brand strategies into customer plans.Generate appropriate market intelligence about future customer plans, current satisfaction levels, and questions from the customer so that timely responses can be made. Lead the review of activities from external environment and propose counter measures. Maintain documentation, both electronic and physical, of sales activities in order to facilitate appropriate reporting; develop appropriate reports on customer base, potential projects and general customer satisfaction.Complete all sales paperwork promptly, thoroughly and accurately, to ensure company profitability and maximize our ability to deliver a high-quality service and minimize potential problems or issues in service delivery, invoicing or other sales-related issues.
REQUIREMENTS:Minimum of 3 to 5 years of B2B sales experience within the alcohol beverage or FMCG industry, with a strict focus on the premium on-trade sector.A refined professional presence with the confidence to seamlessly blend into luxury environments and conduct high-level corporate meetings.An established, active network of contacts within Singapore’s premium hospitality and upscale nightlife landscape.Exceptional verbal and written communication skills. Must be capable of delivering high-level technical sales proposals and conducting persuasive, tasting-led sales pitches.A distinct "hunter" mentality (ideally an 60% new business / 40% account management split) with a demonstrated ability to aggressively convert competitor accounts while maintaining high service standards.Strong business acumenRelish a challenge and work well within a competitive environmentStrong negotiation and communication skills, including listening and questioning skillsExcellent interpersonal skills using tact, patience and courtesyAbility to work both independently and as a member of a team in a dynamic work environmentPersonally motivated, proactive, self-starter and aggressive Disciplined and possess sense of urgency and results/goal-oriented focusResilient; great tenacity and integrityRequired to work varied hours/days including nights, weekends and holidays as needed
At HEINEKEN, we ignite the moments that bring us together, create bonds that are unforgettable, and brew the joy of true togetherness to make the world a better place. Our dream is to shape the future of beer and beyond to win with consumers, and we are entering an incredible next era of innovation and expansion in the beer industry.
As we reimage the future of beer with HEIENEKEN’s EverGreen balanced growth strategy, we would love to have you as part of our team to bring the joy of true togetherness to our people and consumers.
An exciting opportunity has come up for a Assistant Trade Marketing Manager (Modern On-Trade). The Modern On-Trade channel in Singapore is a fast-evolving and highly competitive landscape, driven by premium bars, restaurants, and nightlife concepts, alongside rapidly changing consumer and customer needs.In this environment, the Assistant Trade Marketing Manager supports the growth and premium positioning of key brands, including Heineken, Tiger and Guinness, across strategically outlets.
The role focuses on developing and executing value-added, customer-centric propositions in close collaboration with sales, driving distribution, visibility, and impactful activations to enhance outlet-brand image and deliver category growth.
It requires a strong partnership approach with key accounts, combining commercial understanding and creativity to deliver tailored solutions. The role is also entrepreneurial in nature, contributing to innovative strategies, strengthening existing relationships, and supporting new business opportunities. The role requires strong on-trade exposure, as both planning and execution are grounded in market insights and a deep understanding of outlet dynamics. You will engage regularly with a wide range of stakeholders, including sales teams, brand teams, customers, creative agencies and event partners.
Ultimately, the role drives sales performance, brand equity, and execution excellence within the Modern On-Trade channel.
MAJOR ROLES & RESPONSIBILITIES:Commercial Strategy & Integrated Commercial PlanningIdentify commercial opportunities and challenges through Customers/Consumers//Category understanding and business insights to deliver business objectivesDevelop trade marketing activities and manage budget plan with cross functional team consistent with overall company’s brand and channel strategies
Business Performance AnalysisAnalyze sales channel data and performance metrics such as market share, volume and value data, pricing data as well as competitive landscape to develop actionable insights and sales strategiesTranslating insights into shaping of channel strategy and plansReview effectiveness, performance and evaluation of commercial activities
Annual Activity CalendarBuild annual channel plans and translating it into full year activity calendar and Picture of Success (PICOS) in line with the commercial strategyAccountable for all channel promotional and executional plans Use commercial data to shape decisions and build compelling channel strategy and activation plansResponsible for demand planning and forecast of new products and promotional activitiesDeliver impactful selling stories and preparation of best-in-class briefing and toolkit for salesDetermine and deliver impactful communication touchpoints and messaging through POSMsMonitor progress of sales execution, promotion and implementation on trade
Customer PartnershipsLead and shape Point of Sale Materials (POSMs) strategy within business segment according to PICOSLead Joint Business Planning with customers aligned to brand and channel strategy
Cross Functional CollaborationCollaborate effectively in cross-functional environment such as Marketing, Sales, Finance across different stakeholder levels to achieve overall business goals
REQUIREMENTS:Tertiary qualification, preferably in Marketing or Business3 - 6 years of field sales or sales management/marketing experience within a similar environment. Experience in analysis of business problems and developing solutions, and market segmentation and financial analysis required.Able to work long and irregular hours as required by the CompanyPreparedness to be close to the ground to understand the dynamics of the trade and consumer needsCommitment and quickness in response to market demands and changesKey accounts sales experience is essential. Strong knowledge of consumer and customer needs. Knows what’s hot and happening in current Singaporean on-trade market. Experience in building long term commercial relations and able to create a win-win situation as well as demands for 50-50% partnership.Candidate should have (Trade) Marketing affinity: enjoys storytelling and is passionate for building brands and concepts.
At HEINEKEN, we ignite the moments that bring us together, create bonds that are unforgettable, and brew the joy of true togetherness to make the world a better place. Our dream is to shape the future of beer and beyond to win with consumers, and we are entering an incredible next era of innovation and expansion in the beer industry.
As we reimage the future of beer with HEIENEKEN’s EverGreen balanced growth strategy, we would love to have you as part of our team to bring the joy of true togetherness to our people and consumers.
Are you an experienced Trade Marketer and passionate about driving Singapore’s beer category by bringing to life the world renowned brands in a dynamic market? We are looking for a strong commercial lead who is able to deliver the business strategy and collaborate with cross-functional teams to deliver the annual plan in the assigned channels. The role will be directly responsible for accelerating the growth of APBS brands in Singapore by building partnerships through distribution, visibility and activations at the point-of-purchase. As (Assistant) Trade Marketing Manager, you report directly to the Senior Trade Marketing Manager.
The role is highly entrepreneurial, and we are looking for a self-starter, a quick thinker on his/her feet who is excited to have a hand in driving the channel strategy and plans for the beer market leader in Singapore.
MAJOR ROLES & RESPONSIBILITIES:Commercial Strategy & Integrated Commercial PlanningDefine, build and implement channel strategy, plans and programs together with Brands and Sales based on Customers/Consumers/Shopper/Category understandingServe as a focal point for the creation of customer-focused channel marketing programs consistent with brand management’s overall strategies and approved trade budget
Annual Activity Calendar: Execution and EvaluationUse commercial data and performance metrics such as market share, volume and value data, pricing data as well as competitive landscape to shape decisions and build compelling channel activation plans, product launch plans and in-store execution plansResponsible for demand planning and forecast of new products and promotional activitiesDeliver impactful selling stories and preparation of best-in-class briefing and toolkit for salesDetermine and deliver impactful communication touchpoints and messaging through POSMsReview sales execution performance, ROI and evaluation of commercial activitiesLead Joint Business Planning with customers aligned to channel and category vision
REQUIREMENTS:University degree in business, marketing or a related field3+ years of proven experience in commercial rolesKnowledge and understanding of the industry, competitor movements, and customers’ value chain and business practices to exploit all available business opportunities.Strong business analytical, strategic and critical thinking skillsSolid commercial and business acumen in decision-making and business strategiesProven track record of delivering effective and timely commercial activities through project management and organizational skillsExcellent communicator who can handle difficult business situations well, and represent the sales organization both inside and outside the organization in a professional and ethical manner.Ability to demonstrate energy, sense of urgency, focus and follow through that deliver high quality results.
At HEINEKEN, we ignite the moments that bring us together, create bonds that are unforgettable, and brew the joy of true togetherness to make the world a better place. Our dream is to shape the future of beer and beyond to win with consumers, and we are entering an incredible next era of innovation and expansion in the beer industry.
As we reimage the future of beer with HEIENEKEN’s EverGreen balanced growth strategy, we would love to have you as part of our team to bring the joy of true togetherness to our people and consumers.
Are you passionate about building iconic brands and unforgettable experiences? Do you have your finger on the pulse of music, culture, and community building while staying attuned to cultural trends and the zeitgeist?
We’re seeking a dynamic, out-of-the-box thinker to lead our most influential international brands. You will drive the development, execution, and 360° management of brand and commercial strategies, ensuring the success of integrated marketing campaigns. As a self-starter, you’ll collaborate effectively across teams to bring our brand vision to life, influence and inspire others along the way.
You'll have the opportunity to manage one of the most creative brands in the world and gain exposure to collaborating with the global brand team. If this resonates, we want to hear from you!
MAJOR ROLES & RESPONSIBILITIES:Strategic Planning and Integrated Marketing Campaigns: A solid foundation in building integrated marketing plans that set clear, insight-driven objectives, target audiences, and performance-driven success metrics. Develop concise agency briefs and deliver inspiring presentations during agency briefings.Lead and execute impactful campaigns encompassing advertising, PR, event management, and sponsorships.
Excellent Execution:Demonstrate an obsession for high-quality execution, attention to detail, and enforce consistency across all consumer touchpoints (digital media, social media, OOH, website, POSMs across multiple sales channels). Ensuring uncompromising standards even in challenging situations. Drive timelines in a fast-paced environment to deliver projects on time.
Brand Management:Plan and manage the brand budget with thorough monitoring and detailed reporting. Monitor and analyse brand health quarterly, using quantitative and qualitative analysis; adjust strategies as necessary to improve results.Possess strong storytelling skills, using visual tools to create powerful presentations and communication materials. Developing a growth plan and vision, to deliver business impact. Navigate performance dashboards and tools to compile insightful performance reports, including monthly brand performance updates.
Market Intelligence:Collect and analyze market intelligence on consumer needs, industry trends, and competitor activities.Formulate tactics to seize key opportunities and tailor value propositions for a differentiating advantage.
Operational Problem Solving:Identify and analyze operational challenges, conduct assessment, evaluate alternatives, and implement effective solutions.Exhibit agility in navigating challenges and adapting to changes.
REQUIREMENTS:Required to work varied hours/days including nights, weekends and holidays as neededPassion for the organization and its product/brands strongly requiredNecessary for individual to take ownership of the brand(s) and show professionalism, responsibility and controlAt least 5 - 7 years experience in marketing and brand management with exposure to all elements in the marketing mix. Track record in developing and executing end-to-end brand strategies within a consumer-focused industry.A commercial mindset with the ability to link marketing initiatives to business performance.Strong organisational skills with the ability to manage multiple priorities in a fast-paced environment.Effective collaboration with multiple internal and external stakeholders, including but not limited to Trade Marketing, Sales, media agency, creative agency, events agency, PR agency, content collaborators and partnerships. Passionate Brand Builder: A genuine and deep love for brand building and creativity.Entrepreneurial Mindset: A high-performing go-getter, agile, results oriented with a relentless drive to succeed.Effective Communicator: Articulate in simplifying complex ideas for presentation and providing agencies with clear constructive feedback.Intellectually Curious: Actively asking questions and challenging norms and the status quo to drive better results. Possesses a strong sense of judgment and adaptability in ambiguous situations.Independent yet Collaborative: Capable of excelling both independently and as part of a broader team.Emotional Intelligence: Strong interpersonal skills that foster positive team culture and enhance collaboration.Balanced Thinker: Combines rational thinking with good intuition to navigate ambiguity and make swift well-rounded decisions.
In close collaboration with the Promotions Manager (PM), the Promotions Executive is required to manage the Brand Promoters (BP), ensure deployment effectiveness, setting and reviewing volume targets for BP, developing competitors’ intelligence, handling complaints, ensuring well-being and compliances of BP, and managing ad-hoc event Brand Ambassadors deployment.
ROLES & RESPONSIBILITIES:Produce bi-monthly reporting packs and analysis to evaluate Promotions strategy and performance (e.g., uptake, ROI proxies, execution quality); highlight trends, risks, and opportunities, and provide clear recommendations for management.Lead new Promotions initiatives/projects by defining problem statements and success metrics, building simple business cases, coordinating stakeholders, and tracking post-launch results to inform continuous improvement.Partner the PM on budget planning and strategy by developing forecasts, analysing spend vs. outcomes, running scenarios/trade-offs, and recommending allocation adjustments to maximise commercial impact.Ensure BP compliance by monitoring adherence to company standards and Global BP policies (e.g., remuneration, grooming, safety), analysing exception trends, and recommending corrective actions to reduce repeat non-compliance.Own end-to-end data compilation, tracking, and reporting to maintain accurate, timely operational datasets; implement basic data controls, identify anomalies, and translate payroll/commission and uniform-related administration into actionable summaries for stakeholders.Plan and facilitate briefings/meetings to communicate sales promotions, mechanics, and objectives; capture feedback, assess understanding and execution readiness, and surface insights to refine communication and rollout plans.Monitor and appraise BP performance using defined KPIs; analyse patterns, giving visibility to PM and perform root-cause assessments with the aim of continuous improvement.Support training programs by conducting skills-gap assessments, coordinating onboarding and refresher plans, and tracking competency completion across rules, procedures, product knowledge, and customer service to ensure consistent execution.Conduct structured outlet visits (call plan: at least 2 nights per week) to gather market and execution data; synthesise feedback on business environment, competition, and BP performance/well-being into insights and recommended actions for Sales and Promotions. Assist the PM on payroll consolidation, operational matters and ROI of each BP deployment.
JOB REQUIREMENTS:Diploma in Business Administration.At least 3 years customer-contact experience in a sales-related field, preferably in the FMCG industry.Supervisory and Training experience required. Coaching skills preferred.Knowledge of local dialects in addition to English and Mandarin to effectively communicate with BPs and customers.Valid driving license/car is preferred.Required to work varied hours/days including nights and weekends.Required to spend an ad-hoc amount of time in the field both with BP and co-traveling with Promotions Officer.Strong organizational skill, decisive and firm in decision making.Ability to foster collaboration and connect easily with different levels of people, to find common grounds and achieve shared goals.Ability to analyze issues from the customers’ perspectives and organize data for analysis and presentation.Ability to organize and prioritize a dynamic workload and expedite responses to customer requests, urgent needs and emergencies despite workload.Strong negotiation and communication skills, including listening and questioning skills.Demonstrate strong problem solving and analytical skills.Comfortable working with multiple levels of external and internal stakeholders.Well-organized and resourceful, with the ability to work without close supervision in prioritizing tasks and dealing with problems.Ability to work on critical timeline when required.
ROLES & RESPONSIBILITIES:To support and enhance sales operations by ensuring accurate master data management, efficient system maintenance, and timely operational support to Sales Team, while driving process improvements and maintaining data integrity across multiple platforms.
1. Commerce Systems & Data ManagementManage and maintain customer and material master data across systems, ensuring accuracy and consistency.Troubleshoot system issues based on Sales user feedback and provide support for sales operations tools.Administer user access and maintain internal workflow tools. 2. Sales Operations SupportProvide daily operational support to the Sales Team to ensure smooth business operations.Support dealer admin users with customer data update requests in a timely and professional manner.Perform Point of Sales Materials delivery order reconciliation, investigate and resolve discrepancies and maintain accurate orders records.Manage company asset systems and agreements, including handling requests. 3. Contract & Documentation ManagementValidate and manage sales agreements in line with company documentation procedures. ensuring compliance, proper documentation, timely completion, including filing contracts.Manage Docusign processes to ensure timely delivery of agreements to customers. 4. Pipeline & Forecast ManagementSupport consolidation of sales forecasts from reps/distributorsMaintain and update pipeline data to ensure accuracy and completeness in systemsFlag data inconsistencies and highlight potential risks or gaps to the Line Manager 5. Process OptimizationAssist in identifying process gaps and provide inputs for improvement initiativesSupport implementation of process improvements in sales operations workflows (e.g. order taking, reporting)Maintain and update SOP documentation to ensure consistency across teams / distributors 6. Reporting & AnalyticsPrepare monthly and ad hoc reports as required by the Line Manager.Support business decisions with accurate and timely data insights.Any other ad-hoc duties as assigned.
JOB REQUIREMENTS:Diploma or Bachelor’s degree in Business or a related field.3–5 years of experience in Sales Operations, Sales Support, or in a similar role, preferably within the FMCG industry.Strong experience in master data management and sales process supportStrong analytical skills (Dashboards)Proficiency in Microsoft 365 (Teams, Word, Advanced Excel – for data management).Hands-on experience with ERP/CRM systems (e.g. Dynamics NAV, JDE, SAP)Ability to efficiently and accurately respond to inquiries by navigating internal systems and retrieving relevant information
At HEINEKEN, we ignite the moments that bring us together, create bonds that are unforgettable, and brew the joy of true togetherness to make the world a better place. Our dream is to shape the future of beer and beyond to win with consumers, and we are entering an incredible next era of innovation and expansion in the beer industry.
As we reimage the future of beer with HEIENEKEN’s EverGreen balanced growth strategy, we would love to have you as part of our team to bring the joy of true togetherness to our people and consumers.
An exciting opportunity has come up for a Key Account Manager. In close collaboration with the Head of Off Trade, they Key Account Manager is responsible for driving sustainable growth across assigned Modern Off Trade Accounts, including super/hypermarkets and e-retail platforms. This role owns end-to-end commercial of the accounts, spanning business planning, budget preparation and control, contract accounting and negotiation, in-store execution, promotional strategy and online conversion, with key aims to increase sales volume, profits, market share and contract fulfillment.
MAJOR ROLES & RESPONSIBILITIES:Own full commercial performance of the assigned accounts by developing and executing winning Joint Business Plans (JBPS) aligned with company and customer priorities.Drive volume, revenue, and share growth to achieve monthly, quarterly and annual targets through strong planning, stakeholder management and execution.Build and maintain strong, influential relationships with buyers and key decision makers at all levels in the assigned customer base.Conduct regular account performance reviews with actionable recommendations utilizing all available data sources; negotiate promotional slots and trading terms.Develop in-depth understanding of the needs of customers and the strategy and tactics of competitors; provide analysis and interpretation of this intelligence to formulate sound strategy and tactics; target key opportunities and tailor value propositions to establish differentiating plus sustainable advantage.Consult with/advise Operation team on the business performance of their key accounts. Identify changes necessary to correct deficiencies in performance and/or opportunities for improvement of sales performance and drive excellent in-store execution.Collaborate with the Trade Marketing team to develop and execute winning strategies and promotions for all assigned accounts. Prepare accurate forecasts in conjunction with supply chain on a regular basis and monitor and manage changes to the forecast to ensure strong availability and forecast accuracy.
REQUIREMENTS:Degree in Business Administration/Studies, Commerce or ManagementAt least 3 - 5 years of diverse experience in all aspects of sales and sales management, including distribution channel management, key account development, business planning and analysis, and brand building. Demonstrated success in managing high-level commercial relationships. Experience managing both brick-and-mortar and e-commerce platforms is a strong advantage. Clear understanding and knowledge of the business, industry, competitors, customers and business practices to exploit all available business opportunities.Strong commercial acumen and negotiation skillsExcellent communicator who can handle difficult business situations well and represent the sales organization both inside and outside the organization in a professional and ethical manner.Ability to demonstrate energy, sense of urgency, focus and follow through that deliver high quality results.Committed to strategic business decision-making, exceptional analytical thought process and business acumenGood flair for numbers and a bias for actionExcellent negotiation and communication skills, including listening and questioning skillsExcellent interpersonal skills using leadership, tact, patience and courtesyAbility to inspire trust and confidence in othersExcellent analytical and problem-solving skills with the flexibility to adjust quickly to changing market dynamicsStrong leader who can build, manage and generate enthusiasm through personal exampleStrong conflict resolution and/or mediation skillsStrong desire to continually improve work processes, systems and deliver against agreed objectivesStrong team player able to balance personal achievement with team resultsResourceful and creative in overcoming constraints to achieve performance objectives.
